Senior Digital Strategist, Atlantic Records

Warner Music Group; Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Warner Music Group’s Atlantic Records UK is seeking a Senior Digital Strategist to drive end-to-end campaigns for iconic and emerging artists. You’ll collaborate with marketing and US counterparts to amplify reach, grow fanbases and drive engagement across social, content, community and creator strategies.

You’ll lead content ideation, production and distribution plans, working with a wide range of partners to deliver best-in-class campaigns and maximise first-party data opportunities.

Qualifications

• Proven track record in digital marketing campaigns for music or entertainment.
• Strong understanding of social platforms and content strategy.
• Excellent collaboration and communication with cross-functional teams.
• Data-driven mindset with ability to turn insights into actions.
• Curiosity and adaptability to evolving online trends.

Responsabilités

• Manage a roster of artist campaigns across social, community, direct-to-fan and influencer marketing.
• Design end-to-end content strategies for major platforms with artists and managers.
• Lead daily management of artist social accounts for engagement and growth.
• Build content ecosystems beyond owned channels including HQ, third-party and fan pages.
• Collaborate on 1st party data strategies and fan-community initiatives across platforms.
• Partner with Creator marketing to brief key creators and pages for track-level impact.
• Source top content creators and brief shoots with suppliers to ensure quality outputs.
• Coordinate with social partners on platform support and best-in-class strategy and reporting.
• Utilise data and insights tools to inform campaign decisions and optimisations.

Connaissances

Digital marketing

Social media

Data-driven

Campaign management

Communication

Outils

Analytics platforms

Social media tools

Description du poste

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

Job Title: Senior Digital Strategist, Atlantic Records

A little bit about our team: Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Charli xcx & Fred Again… to emerging names such as Barry Can’t Swim Erin LeCount and Maisie Peters. You’d be joining the Atlantic UK digital team, who work hand in hand with marketing and our US counterparts to construct our artist campaigns; driving amplification online, growing audiences and galvanising fan communities forming around our artists. We’re looking for a highly dynamic digital marketeer with an innate curiosity to think two steps ahead of a constantly landscape, break artists and deliver best-in-class campaigns. Your role: As a Senior Digital Strategist, you will be the driving force behind the end-to-end planning and execution of first-class campaigns for our artists, focused on engaging and growing their audience online. You’ll work in collaboration with a wide variety of stakeholders to ensure all touchpoints across social, content, community building, 1st-party data and creator strategy are leveraged to grow and engage fanbases. This role is a fantastic opportunity to further grow your skills as an experienced digital marketeer in a super dynamic and creative environment whilst deliver campaigns for some of the world’s most exciting artists.

Here you’ll get to:

• Manage a roster of artist campaigns; delivering digital marketing strategies covering the full spectrum of social, community, direct-to-fan and influencer marketing.
• Work closely with artists and managers to architect end-to-end (ideation, production, and distribution) content strategies for their campaigns across all major social platforms - actively contributing to the creative process.
• Drive the strategic direction and daily management of artist social media accounts, ensuring content is platform-native and optimised for engagement.
• Construct powerful content ecosystems around an artist beyond their owned social channels - encompassing asset supply and strategy around HQ, third-party and fan pages.
• Collaborate with the Direct-to-Fan and Community team to develop strategies and initiatives to grow and utilise our artist’s 1st party data as well as build and nurture fan communities across platforms like Discord, Reddit etc.
• Work closely with the Creator marketing team on influencer strategies, helping to identify briefs and key creators / pages to drive track-level usage and artist awareness.
• Source and collaborate with the best content creators and independently manage social-first content shoots, briefing suppliers, and ensure quality deliverables.
• Work closely with our social partners to deliver on platform support and best in class strategy across Meta, TikTok, YouTube, Snap Own campaign tracking, documentation, and reporting on assigned projects.
• Maintain constant use of data and insight tools to inform strategic decisions around your campaigns.

About you:

You love music. You are a true digital native deep with an understanding of marketing principles, best practice and growth tactics. An avid social media consumer with your finger on the pulse of internet culture. You have significant experience of working across music marketing campaigns with a proven track record of success. You are innately curious, constantly driving towards new and evolved ways of approaching artist marketing with a strong interest in emerging trends. You are organised with an ability to manage tasks effectively and meet deadlines. You are a proactive learner, eager to develop your skills in digital marketing and the music industry. You are a clear communicator and a collaborative team player. You are data minded, and can use data to inform marketing decisions / report on campaign progress.

We’d love it if you also had:

• Experience in creating or commissioning social-first content first-hand.
• Familiarity with digital marketing tools and analytics platforms.
• Label, management or agency experience working directly with artists.

And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. Consider a career at WMG and be a part of one of the biggest forces in music today.