Senior Digital PR Executive

Brave Bison; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A prominent digital agency in London seeks a Senior Digital PR Executive to enhance their PR strategies. This role emphasizes innovative outreach and relationship building within the media landscape, ensuring clients receive maximum visibility and value through creative, data-driven campaigns. Join a forward-thinking team committed to delivering outstanding digital solutions.

Benefits

Dynamic working

Private medical insurance

Life assurance and income protection

25 days annual leave

Performance and salary reviewed twice a year

Christmas closure

Birthdays off

Online coaching and mental health support

Remote working for up to one month a year

Qualifications

• 2+ years Digital PR experience is essential.
• Full understanding of SEO basics and link-building.
• Experience working in an agency environment.

Responsibilities

• Craft innovative outreach strategies for clients.
• Lead smaller accounts and communicate progress effectively.
• Build relationships with journalists and influencers.

Skills

Digital PR experience

Media relations

Link building

Storytelling

SEO understanding

Tools

Roxhill

Ahrefs

Majestic

BuzzStream

SEO Monitor

GA4

Search Console

Job description

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Who are we?

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison Performance, Brave Bison Commerce and SocialChain. And we're underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We're a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations-our clients' worlds get more complex daily. Their agency partnerships shouldn't. It's our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That's why we make it our mission to capitalise on complexity for our clients-by crafting dynamic digital solutions that outpace tomorrow's challenges.

Our values

We're a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

• Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients' worlds and are always hungry to learn more about them, our specialisms and each other.

• Connected Clarity.

We are focused in our collaboration - joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

• Positive Encouragement.

We want to make working with us the best part of someone's day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

• Constant Impact.

We believe in outcomes over outputs. We're goal orientated, results driven and data-led. We show up with passion every day. And we're always honing our craft.

About Brave Bison Performance

With over 20 years experience growing our clients' businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients' world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

Our Digital PR Division
Our Digital PR team specialises in creating buzzworthy, shareable content that boosts brand awareness, drives online visibility, and earns high-quality backlinks. We work hand-in-hand with SEO and social media teams, crafting strategies that generate media coverage, amplify organic performance, and strengthen digital authority. Our approach combines creativity with data to deliver PR campaigns that make a real impact for our clients.

Your role

As a Senior Digital PR Executive you will be responsible for supporting our Digital PR strategies by working alongside our Consultants and above. You will be responsible for overseeing impactful outreach strategies, leaning into senior support if required to ensure we're delivering maximum value to our lovely clients.

From developing remarkable pieces of content to building relationships with journalists, influencers, and media outlets to secure high-value and relevant links and occasionally reporting back to your clients, you'll bring a penchant for all things media and outreach, innovative ideas and high energy to a team who love pushing the boundaries and demonstrating unquestionable value.

Key responsibilities

Client strategy & project management

• Craft innovative outreach strategies for world-class clients - we eschew conventional approaches in favour of creative, data-driven solutions that deliver exceptional results.
• Work with your team to meaningfully communicate progress and impact of our work.
• When appropriate, take charge and strategically lead smaller accounts, taking accountability of their performance.

Technical competencies

• Where relevant, lead ideations, ensuring concepts delivered to clients cut through the noise of competitive industries, earn those all-important links and elevate brands to the next level.
• Support and put forward new ideas for ensuring our link building approach is both tactical and multi-faceted for our clients.
• Independently lead and build outreach strategies, including crafting tailored press releases and outreach pitches, making sure to deliver tangible results for our clients.
• Carry out end to end campaign research, ensuring our campaigns produce relevant headlines that you can successfully pitch to the media.
• Build and nurture relationships with journalists, bloggers, influencers, and media outlets. This includes being on key social media platforms and forums.

Product development & team impact

• Support Digital PR product development and process refinement by identifying new opportunities to innovate and maximise value.
• Support the DPR team by leading occasional training sessions and mentoring on specialist subjects.

Performance:

• Feed into measurement and reporting workflows for accounts you support as set out by your account's DPR lead.
• Stay up-to-date with industry trends, PR tools, and media opportunities to continuously innovate and improve campaigns.

Client acquisition

• Attend key business review meetings, taking ownership of certain Digital PR slides when appropriate.

Qualifications and skills

We're seeking a motivated DPR professional with experience in digital PR, media relations, and link building. You'll have a passion for storytelling and the media, a robust understanding of how DPR supports SEO, and a proven track record of securing valuable links and coverage for brands.

• 2+ years' Digital PR experience
• Experience working in an agency environment
• Editorial contacts and/or an established method for building journalist relationships
• Full understanding of SEO basics, and how link-building, Digital PR and content link together
• Proven Digital PR capabilities e.g. successful campaigns, earned coverage
• Solid Excel and PowerPoint skills
• Familiarity and experience with key tools and software such as media databases (Roxhill), backlink tools (Ahrefs and Majestic), BuzzStream and reporting software (SEO Monitor, GA4, Search Console).
• US and European market knowledge would be a nice to have, alongside experience in eCommerce, FS and travel verticals.
• UK work authorisation.

What you'll get

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK's first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Then there's a whole host of benefits - from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here's a snapshot of just some of the benefits we think you might also like:

• Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance:To keep you fighting fit and give you and your family peace of mind.
• Life assurance and income protection:We know it feels good to be covered, just in case.
• Calm Subscription:Now more than ever, it's important to mind your mind!
• 25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure:No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours:Between June and Aug we finish at 15.00 every Friday.
• Online coaching and mental health support: Unlimited coaching via OpenUp.
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary:Reviewed twice a year for everyone.

Finally, we're proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.