Senior Communications Officer

National Trails UK; London; Remote; GBP 32,000 - 40,000; Part time

Job summary

National Trails UK seeks a Senior Communications Officer to lead in shaping their communications strategy. This part-time role is ideal for a creative professional passionate about inclusion and public engagement, managing multi-channel campaigns and enhancing the profile of the UK's National Trails.

Benefits

25 days holiday pro rata

Office closure between Christmas and New Year

Qualifications

• Experience of communications delivery across social and press.
• Excellent writing, editing and content creation skills.
• Knowledge of inclusive and accessible communication practices.

Responsibilities

• Deliver creative, multi-channel communications.
• Manage digital channels including website and social media.
• Develop press relationships and secure media coverage.

Skills

Strategic communications

Content creation

Media relations

Public engagement

Inclusive communication practices

Job description

Senior Communications Officer

We are looking for a creative and strategic communicator to shape the voice of the UK s National Trails.

Position: Senior Communications Officer
Salary: £32,000 FTE (4 days/week)
Location: Remote, with occasional UK travel
Contract: Part-time (4 days/week), 1-year fixed term
Benefits: 25 days holiday pro rata, plus office closure between Christmas and New Year

Closing Date: Midnight, Saturday 13th July 2025
Interviews: Online 29th July

About the Role

As Senior Communications Officer, you will lead on delivering a bold, inclusive communications strategy, raising the profile of the UK s National Trails and building awareness of their value for people, places and nature.

You ll create and manage inspiring, accessible campaigns across digital, social and press channels; support National Trail teams across the UK with comms advice; and help shape public and stakeholder engagement. This is an exciting opportunity to be the voice of a small, national organisation making a big impact.

Key Responsibilities Include:

• Deliver creative, multi-channel communications
• Manage digital channels including the website, LinkedIn and Instagram
• Write and distribute newsletters and member communications
• Develop press relationships, draft media content and secure coverage
• Lead a Communications Special Interest Group across National Trail teams
• Provide accessible comms advice to member organisations
• Support campaigns and events that influence public policy and stakeholder awareness
• Promote representation and inclusion across all content

About You

You ll be a passionate storyteller with a flair for strategic communications and a commitment to inclusion and representation. Comfortable juggling day-to-day delivery with long-term planning, you ll be just as happy drafting a press release as coordinating a campaign or advising trail partners.

You will bring:

• Experience of communications delivery across social and press
• Excellent writing, editing and content creation skills
• Knowledge of inclusive and accessible communication practices
• Strong media relations and public engagement experience
• Confidence working independently and with multiple stakeholders
• A passion for the outdoors and increasing access for all

Desirable:

• Experience with membership organisations
• Knowledge of outdoor recreation, heritage or protected landscapes
• Familiarity with policy communications or stakeholder engagement

About the Organisation

The charity is the independent champion of the UK s National Trails iconic long-distance walking, cycling and riding routes. Connecting people to nature and the outdoors while advocating for accessible, sustainable trail experiences. Since their formation in 2021, they ve grown quickly with an ambitious vision for a high quality, nature-rich National Trail network used and valued by all.

Other roles you may have experience of could include: Communications Manager, Campaigns Officer, Press Officer, Media and PR Officer, Digital Content Officer, Public Affairs Officer, or Marketing and Communications Executive.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.