Senior Digital PR Executive

Kaizen; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

30 days holiday + Bank Holidays

Dedicated training budget per year

Cycle to Work Scheme

Team socials throughout the year

Charity volunteer days – 3 days a year

Childcare Scheme – salary sacrifice

Job summary

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic channels, delivering SEO, Digital PR, and Social Media work for a global client base. You will join an ambitious team focused on excellence, growth, and continuous improvement.

The Digital PR Executive role centers on driving impactful PR, securing regular coverage, building media connections, and contributing to campaign ideation and reporting.

Qualifications

• Creative thinker with ability to take concepts from ideation to execution.
• Problem solver with a can-do attitude.
• Strategic thinker who can analyse and improve performance.
• Detail-oriented professional in a fast-paced, multi-project environment.
• Client-focused communicator with excellent interpersonal skills.
• Enthusiastic team player with commitment to results.
• Strong attention to detail and ability to meet deadlines.

Responsibilities

• Create press releases, pitch emails and Digital PR materials to secure coverage and links.
• Manage the press office for clients and identify newsjacking opportunities.
• Monitor industry media coverage and provide insights on trends.
• Build media lists and pitch to journalists to secure ongoing coverage.
• Demonstrate understanding of link-building, email pitching and media databases.
• A/B test email templates to optimise campaigns.
• Contribute to client ideation and monthly/quarterly reporting.
• Support campaign creation with data, research and copy creation.
• Create content to support agency marketing, including blogs and social posts.

Skills

Creative thinking

Problem solving

Strategic thinking

Attention to detail

Client communication

Tools

Media databases

Job description

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.

We are dedicated to three core principles:

Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.

Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.

Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.

You’ll be joining an ambitious team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.

The Role

As a Digital PR Executive you’ll consistently drive impactful PR efforts, securing regular coverage and building long-term media connections. You’ll create press releases and pitch emails that communicate campaign messages and secure media coverage and backlinks for clients. You’ll act as our client’s press office and regularly identify newsjacking opportunities.

You will build strong media relationships by creating tailored media lists and pitching to relevant journalists. You’ll develop skills in link-building, email pitching, and using A/B testing to refine strategies and meet KPIs. You will understand how your work contributes to client SEO and brand goals. You’ll contribute to campaign ideation, ensuring the delivery of link-worthy ideas, as well as provide insights for strategic reporting, and demonstrate ROI impact of your work. You will begin to support campaign creation, including data, research, and copywriting and will gain exposure to client comms. Additionally, you’ll contribute to agency marketing through blogs, case studies, and social media.

Key Responsibilities

• Create compelling and newsworthy press releases, pitch emails and other Digital PR materials to effectively communicate key campaign messages and build links and coverage for your clients
• Manage the press office for our clients, including proactively sourcing reactive / newsjacking opportunities for your accounts.
• Monitor industry media coverage daily, providing insights on trends and competitor activities.
• Have a strong understanding of your clients as well as their competitors & their PR efforts
• Consistently produce high quality, tailored and relevant media lists by identifying relevant media outlets and journalists to pitch our stories and secure media coverage
• Build and maintain strong relationships with journalists and media contacts to secure ongoing coverage.
• Demonstrate a strong understanding of effective link-building, email pitching techniques and media database tools
• Effectively A/B test email templates to understand what is and isn’t driving success
• Consistently deliver campaign coverage across multiple sectors, in line with your personal KPIs
• Contribute to client ideation sessions to ensure link-worthy campaign ideas are being pitched
• Provide strategic insight for monthly and quarterly reports to measure PR impact and demonstrate ROI.
• Begin to understand the SEO impact of Digital PR
• Begin to gain exposure on client communications, supported by the Client lead
• Begin to support with the creation of client campaigns including data, research and copy creation, demonstrating a high attention to detail and commitment to accuracy
• Create content to support agency marketing efforts including blogs, case studies and social media posts.

About You

• A creative thinker with the ability to take concepts from ideation stage through to execution.
• A problem solver with a can do attitude.
• A strategic thinker with a proven ability to analyse and improve performance.
• A detail-oriented professional who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
• A client-focused communicator with excellent interpersonal skills.
• An enthusiastic team player with a commitment to delivering outstanding results.
• Strong attention to detail and ability to meet deadlines
• 30 days holiday + Bank Holidays
• Dedicated training budget per year to help develop you in your role
• Cycle to Work Scheme
• Team socials throughout the year
• Charity volunteer days – 3 days a year to work for a charity of your choice
• Childcare Scheme – to help cover childcare costs through salary sacrifice
• Work 2 days a week in our London office, 3 WFH days
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences
• 6 mental health coaching sessions a year provided via Self Space