Digital PR Account Executive

IDHL; Leeds; On-site; GBP 26,000 - 38,000; Full time

Job summary

IDHL in Leeds is seeking a Digital PR Account Executive to craft and pitch PR stories, build brand awareness, authority and organic search visibility for clients.

Within a collaborative PR team, you’ll secure high-quality online coverage, backlinks and brand mentions across relevant publications, combining creative thinking with research, copywriting and media outreach to deliver measurable results.

Qualifications

• Experience in PR and understanding of how it differs from marketing.
• Knowledge of Digital PR and its role within SEO.
• Ability to write press releases, pitch emails and thought leadership content.

Responsibilities

• Support Senior Account Executives and Account Managers in delivering day-to-day client activity.
• Ideate PR stories based on client objectives.
• Research to inform strategies and ideas.
• Write press releases, pitch emails and content optimised for media.
• Build and maintain journalist relationships across key verticals.
• Produce updated media lists and maintain them.
• Pitch stories and reactive commentary to journalists.
• Secure coverage, backlinks and brand mentions from relevant media.
• Log earned results using PR tools and methods.
• Contribute to client reports with summaries and insights.
• Attend client calls and meetings, providing progress updates.

Skills

PR basics

Digital PR

Backlink awareness

Journalist relationships

Written communication

Research skills

Storytelling

Deadline management

PR tools

Tools

Media databases

Job description

At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

Your role as Digital PR Account Executive

As a Digital PR Account Executive, you’ll play a key role in creating and pitching PR stories and reactive commentary designed to build brand awareness, authority and organic search visibility for clients.

Working within a PR team, you’ll collaborate closely with colleagues to secure high-quality online coverage, backlinks and brand mentions across relevant publications.

This is a hands-on role suited to someone who enjoys combining creative thinking with research, copywriting, media outreach and report creation.

Main Day-to-Day Responsibilities

• Support Senior Account Executives and Account Managers in delivering day-to-day client activity and updates
• Ideate PR stories based on outlined objectives
• Support with high quality research to inform strong strategies and ideas
• Write press releases, pitch emails, thought leadership articles, expert commentary and supporting content optimised for the media
• Build and maintain strong relationships with journalists across key verticals
• Produce considered, and up-to-date media lists and maintain these ongoing
• Pitch approved stories and reactive commentary to relevant journalists
• Secure high-quality coverage, backlinks and brand mentions from relevant media
• Find and log earned results using various PR tools and searching methods
• Contribute to client reports with clear summaries of results and insights
• Attend client calls and internal meetings, contributing progress updates or taking notes and reporting back, as required
• Provide regular updates on the status of your work to Account Manager
• Manage your time effectively to prioritise tasks and meet deadlines
• Complete required business admin without being prompted, for example daily timesheets
• Attend and engage with offered training to develop new skills and knowledge
• Share new learnings, new contacts or interesting industry blogs / articles / webinar links with the wider team
• Proactively seek out additional training in areas that feel unfamiliar but could be helpful to you day-to-day

Key Skills

• An understand of PR and how it differs from Marketing
• An understanding of Digital PR and its overarching role within SEO
• Awareness of backlink quality, domain authority and how coverage can impact search performance
• Awareness of brand metrics and quality indicators such as key message inclusion, positive article sentiment and relevancy of the news platform to the client
• Good written and verbal communication skills
• Ability to tailor pitches and content to different publications and journalist styles
• Good research skills to identify media opportunities, trends and data insights
• A creative mindset with an interest in media-friendly storytelling
• Ability to manage multiple deadlines in a fast-paced agency environment
• Comfortable using day to day PR tools such as media databases (or a keenness to learn)