Pr Account Executive

Allen Associates (Oxford) Ltd; Oxford; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Hybrid working

Off-road parking

Private healthcare

Company pension

Conferences access

Career development

Birthday leave

Maternity/paternity pay

Job summary

Allen Associates (Oxford) Ltd is seeking a Digital PR Account Executive to help increase brand visibility, secure media coverage, and support integrated digital marketing campaigns for diverse clients. The role focuses on PR, media relations and content marketing within a growing digital agency.

You will develop press releases, pitches and articles, build journalist relationships and collaborate with SEO and content teams to boost organic visibility and earned media coverage.

Qualifications

• Experience within Digital PR, Public Relations, communications, content marketing, media relations or a digital marketing agency environment
• Strong skills in research, storytelling and content creation tailored for B2B and B2C audiences
• Proven ability to produce press releases, media pitches, articles and engaging digital content
• Experience with journalist outreach, media engagement and building relationships with online publications is desirable
• Creative, proactive and capable of identifying compelling stories and campaign opportunities
• Excellent communication, outreach and organisational skills
• Ability to manage multiple client projects independently and efficiently
• Strong time management and prioritisation skills
• An understanding of SEO, organic search and content strategy would be advantageous

Responsibilities

• Developing compelling press releases, media pitches and long-form articles to attract media interest and generate coverage across both B2B and B2C sectors
• Conducting research to identify newsworthy stories, industry trends and media opportunities that align with client objectives and campaign strategies
• Supporting the planning and delivery of innovative PR campaigns designed to increase brand awareness, online visibility and audience engagement
• Building and maintaining strong relationships with journalists, bloggers, influencers and digital publishers to maximise media outreach opportunities
• Creating and supporting content marketing campaigns that increase engagement, improve online visibility and strengthen brand authority
• Working collaboratively with SEO and content teams to support campaigns that improve organic visibility and deliver high-quality earned media coverage
• Monitoring media coverage, analysing campaign performance and providing insights to optimise future Digital PR and outreach strategies

Skills

Storytelling

Research

Content creation

Outreach

Time management

Prioritisation

SEO understanding

Job description

Overview

Are you passionate about storytelling and looking to build your career in Digital PR?

As a Digital PR Account Executive, you will play a key role in increasing brand visibility, securing valuable media coverage and supporting successful digital marketing campaigns for a diverse range of clients.

This is an exciting opportunity to develop your skills within a growing digital marketing agency, working across PR, media relations and content marketing.

Digital PR Account Executive Responsibilities

This position will involve, but will not be limited to:

• Developing compelling press releases, media pitches and long-form articles to attract media interest and generate coverage across both B2B and B2C sectors.
• Conducting research to identify newsworthy stories, industry trends and media opportunities that align with client objectives and campaign strategies.
• Supporting the planning and delivery of innovative PR campaigns designed to increase brand awareness, online visibility and audience engagement.
• Building and maintaining strong relationships with journalists, bloggers, influencers and digital publishers to maximise media outreach opportunities.
• Creating and supporting content marketing campaigns that increase engagement, improve online visibility and strengthen brand authority.
• Working collaboratively with SEO and content teams to support campaigns that improve organic visibility and deliver high-quality earned media coverage.
• Monitoring media coverage, analysing campaign performance and providing insights to optimise future Digital PR and outreach strategies.

Digital PR Account Executive Rewards

• Salary circa £30,000 (negotiable depending on experience)
• Full-time, permanent role offering long-term stability and career progression
• Hybrid working - three days in the office
• Free off-road parking
• Private healthcare
• Access to a generous company pension scheme
• Opportunities to attend industry conferences and events worldwide
• Comprehensive career development, ongoing training and mentorship from leading professionals in search marketing, SEO and Digital PR
• Birthday leave in addition to holiday entitlement
• Enhanced maternity and paternity pay to support your family life

The Company

Our client is a vibrant and innovative digital marketing agency.

Digital PR Account Executive Experience Essentials

• Experience within Digital PR, Public Relations, communications, content marketing, media relations or a digital marketing agency environment
• Strong skills in research, storytelling and content creation tailored for B2B and B2C audiences
• Proven ability to produce press releases, media pitches, articles and engaging digital content
• Experience with journalist outreach, media engagement and building relationships with online publications is desirable
• Creative, proactive and capable of identifying compelling stories and campaign opportunities
• Excellent communication, outreach and organisational skills
• Ability to manage multiple client projects independently and efficiently
• Strong time management and prioritisation skills
• An understanding of SEO, organic search and content strategy would be advantageous

Location

• This Digital PR Account Executive role is based close to the Oxfordshire/Berkshire border, with excellent access to surrounding areas including Reading, Didcot and Newbury.
• The role offers hybrid working, with three days in the office and flexible start and finish times between 8am and 6pm, making it ideal