Senior Digital Performance Marketing Manager

The Access Group; Loughborough; On-site; GBP 45,000 - 75,000; Full time

Job summary

An innovative firm is looking for a Senior Digital Performance Marketing Manager to drive digital marketing strategies in the hospitality sector. This role involves managing campaigns across various channels, optimizing performance, and leading a talented team. With a focus on data-driven decisions, you'll work collaboratively with cross-functional teams to achieve business objectives. Join a company committed to inclusivity and diversity, where your contributions will make a significant impact in a dynamic and evolving industry. If you're passionate about digital marketing and want to make a difference, this is the perfect opportunity for you.

Qualifications

• Proven experience in digital performance marketing within the B2B sector.
• Strong understanding of digital marketing channels and platforms.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Analyze campaign performance data and optimize strategies.
• Lead and mentor a team of digital marketing specialists.

Skills

Digital Performance Marketing

B2B Marketing

Email Marketing

PPC

Social Media Marketing

Analytical Skills

Team Leadership

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketo

Salesforce

Hubspot

Power BI

Google Ads

Google Analytics

Dreamdata

Demandbase

Job description

Senior Digital Performance Marketing Manager

We are seeking a dynamic and results-driven Senior Digital Performance Marketing Manager to join our Hospitality Division. In this role, you will be responsible for driving digital performance through various channels, including email, PPC, LinkedIn, social media, influencer marketing, affiliate marketing, and content marketing. You will own the digital marketing strategy for our hospitality software solutions, leveraging your B2B commercial knowledge to achieve business objectives.

Day-to-day responsibilities include:

1. Developing and executing comprehensive digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.
2. Managing and optimizing campaigns across multiple digital channels, including email, PPC, LinkedIn, social media, influencer marketing, affiliate marketing, and content marketing.
3. Analyzing campaign performance data to identify trends, insights, and opportunities for optimization.
4. Collaborating with cross-functional teams, including demand generation, sales, product, and creative, to align marketing strategies with business goals.
5. Utilizing data-driven approaches to continually refine and enhance marketing strategies and justify decisions.
6. Monitoring and reporting on key performance metrics, providing actionable insights to senior management.
7. Staying updated with the latest trends and best practices in digital marketing and the hospitality industry.
8. Developing and managing the digital marketing budget, ensuring efficient resource allocation.
9. Leading and mentoring a team of digital marketing specialists, fostering a culture of continuous improvement and innovation.
10. Implementing A/B testing and other optimization techniques to improve campaign performance.
11. Maintaining a full funnel revenue mindset, linking digital performance to operational income and focusing on ROAS.
12. Proactively suggesting performance improvements to drive success.
13. Optimizing CPL per product and ensuring appropriate channels are utilized to maximize budgets.

Preferred skills and experience:

• Bachelor's degree in Marketing, Business, or a related field (not essential).
• Proven experience in digital performance marketing within the B2B sector.
• Strong understanding of digital marketing channels and platforms, including PPC, SEO, email marketing, social media advertising, and affiliate marketing.
• Experience with marketing automation tools and CRM systems, especially Marketo, Salesforce, and Hubspot.
• Excellent analytical skills with experience using Power BI, Google Ads, Google Analytics, and Dreamdata.
• Multi-channel experience with Meta, LinkedIn, YouTube, Google & Microsoft Ads, Demandbase.
• Strong project management and team leadership skills.
• Excellent communication and interpersonal skills, particularly with senior-level directors.
• Knowledge of the hospitality industry and its marketing challenges is a plus.

About us:

The Access Group is a leading UK provider of business management software to small and mid-sized organizations globally. We are committed to creating an inclusive environment where everyone can thrive, emphasizing diversity and equality. Join us to love what you do, love how you live, and be your authentic self.