Senior Digital & Paid Media Campaign Lead

Team Lewis; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

TEAM LEWIS in London is seeking a senior Digital & Paid Media specialist to lead planning, activation, and optimisation of paid campaigns across LinkedIn, Google, YouTube and Meta for a mix of B2B and B2C clients.

You will own client relationships, use data to demonstrate impact, manage budgets, and mentor junior staff. The role combines hands-on media buying with strategic guidance to accelerate growth for leading brands in a fast-paced, award-winning agency.

Qualifications

• Experience in a communications, digital, media, or marketing agency, with a strong focus on paid social and digital marketing.
• Experience working with B2B clients; experience across B2C or consumer-facing campaigns is also valuable.
• Demonstrable experience planning and activating paid social campaigns across platforms such as Google, LinkedIn, YouTube, and Meta.
• Experience managing significant campaign budgets and optimizing performance against agreed objectives.
• Strong understanding of growth marketing, full-funnel activity, and the different roles of brand awareness and lead generation.
• Confidence using data and analytics to measure results, report on ROI, and make practical recommendations.
• An understanding of wider digital trends, advertising products, and emerging formats.
• Strong client-facing, presentation, written, and verbal communication skills.
• Commercial awareness, including experience managing budgets, account growth, and new-business opportunities.

Responsibilities

• Develop full-funnel paid media and digital strategies that support client goals, including brand awareness and lead generation, and connect with wider PR, content, and marketing activity.
• Plan, activate, and optimise campaigns across platforms such as LinkedIn, Google, YouTube, and Meta, using hands-on expertise in targeting, budgets, testing, and bidding.
• Advise clients on platform trends, advertising opportunities, and new formats; present recommendations and results to strengthen relationships and improve performance.
• Manage campaign budgets and account commercials, monitor spend and use clear reporting on performance and ROI to make data-led recommendations.
• Identify account growth and new-business opportunities, collaborating with creative and specialist teams to deliver work.
• Help develop junior colleagues’ skills in paid social and digital activation; this is not a hands-on content-creation role.

Skills

Paid media

B2B/B2C

Paid social

Campaign budgets

Data analytics

ROI reporting

Digital trends

Client communication

Growth marketing

Job description

TEAM LEWIS in London is seeking a senior Digital & Paid Media specialist to lead planning, activation, and optimisation of paid campaigns across LinkedIn, Google, YouTube and Meta for a mix of B2B and B2C clients.

You will own client relationships, use data to demonstrate impact, manage budgets, and mentor junior staff. The role combines hands-on media buying with strategic guidance to accelerate growth for leading brands in a fast-paced, award-winning agency.