Senior Digital Media Strategist

McCann; Leeds; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Enhanced pension contributions

Life assurance

Industry access

Job summary

McCann Birmingham is seeking a passionate digital media expert to lead planning and execution of media campaigns for a diverse client portfolio. This role focuses on paid social and display, with responsibilities spanning research, trafficking, forecasting, and client presentations.

You will join a collaborative media team within McCann, a global network known for award-winning work and culture-shaping campaigns.

Qualifications

• Extensive hands-on experience in paid social and display media planning.
• Strong analytical skills and ability to optimise campaigns across multiple channels.
• Proven ability to create and present strategic media plans.

Responsibilities

• Plan, buy, and manage digital media campaigns across display, video, and paid social.
• Conduct media research to identify opportunities and improve performance.
• Create trafficking plans and manage billing, forecasting, and ROI.

Skills

Media planning

Campaign optimization

Strategic thinking

Data analysis

Tools

Google Campaign Manager

Google Analytics

Job description

McCann Birmingham is seeking a passionate digital media expert to lead planning and execution of media campaigns for a diverse client portfolio. This role focuses on paid social and display, with responsibilities spanning research, trafficking, forecasting, and client presentations.

You will join a collaborative media team within McCann, a global network known for award-winning work and culture-shaping campaigns.