Media Account Director

McCann; Metropolitan Borough of Solihull; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

28 days holiday

Buy extra holiday

Enhanced pension

Life assurance

Job summary

McCann Media in Birmingham is seeking a Media Account Director to own strategic media recommendations across a diverse client portfolio. You’ll lead multi‑channel planning, uncover actionable insights, and drive awareness while managing day‑to‑day client work and a small team.

You’ll collaborate with senior stakeholders, coordinate international accounts, and shape media strategy with confidence in cross‑channel measurement and performance. A dynamic, collaborative environment awaits.

Qualifications

• Proven track record in media leadership and client management.
• Experience with international accounts and cross-market coordination.
• Strong proficiency in cross-channel media planning and measurement.
• Excellent communication and stakeholder management.
• Managed budgets, forecasting and billing processes.

Responsibilities

• Lead strategic media recommendations and client briefs.
• Manage day-to-day client operations and a small team.
• Coordinate international accounts and cross-market stakeholders.

Skills

Senior media leadership

Cross-channel planning

Client relationship management

International account management

Financial forecasting & billing

Growth mindset

Stakeholder collaboration

Education

Degree in Marketing/Advertising

Tools

PowerPoint

Excel

Job description

Agency: McCann

Job Function: Media

Job Subfunction: Client Accountability

Media Account Director

Are you a passionate and experienced media expert ready to take your career to the next level? Join McCann Media in our Birmingham team and be at the forefront of planning and executing innovative media campaigns for a diverse portfolio of clients.

Who We Are

McCann Media isn't just a media agency; we're a team of individuals within McCann, the UK's largest integrated agency, all driven by a shared purpose: to help brands play a meaningful role in people’s lives. As part of McCann, a global agency network renowned for culture‑shaping work, you’ll be part of a team that consistently pushes creative boundaries. We're not just talk – our awards cabinet is overflowing, including Euro Effies for most effective global agency and Cannes Network of the Year. Creativity is at the heart of everything we do, and we're looking for someone who shares that passion.

The Part You'll Play

You’ll take ownership of the strategic development of clients’ media recommendations, based on an in‑depth understanding of their market, competitors, and customers. This means having a deep understanding of all media channels (including digital) and a knack for identifying actionable insights that unlock a brief and create compelling multi‑channel media solutions that excite clients and drive awareness. As Media Account Director, you will also manage the day‑to‑day operations of a number of clients, and motivate a small team to deliver exceptional results, every time.

What You’ll Bring

• An experienced account lead, confident to handle day‑to‑day discussions and build successful relationships with senior client stakeholders
• Experience in running international accounts, and coordinating multiple market stakeholders
• Experience in comms planning across a broad spectrum of categories, with media being used for pure brand activity, pure direct response, and/or anything in between
• Confident in making cross‑channel recommendations and understanding the interplay of multiple channels
• Take a leading role in “owning” a client brief
• Able to lead the strategic approach for media, using actionable insights to inspire the strategy
• Confident to discuss what success should look like, and recommend appropriate measurement
• Passionate about media and aware of latest developments in key channels as well as upcoming threats and opportunities within the media landscape
• An organised approach to management of timelines and internal / external stakeholders
• High standards when it comes to preparation of client‑facing documents (whether PPT decks, long‑hand written docs or Excel schedules), with keen attention to detail
• High level of commercial acumen & confidence discussing contractual terms with clients
• Able to manage internal forecasting and oversee finance and billing processes
• Demonstrates a “growth mindset” either to drive organic growth from existing clients, or to take on the challenge of new business
• Collaborative and proactive – happy to muck in with the rest of the team on key initiatives

Benefits

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more. A culture of learning and development is also central to our ethos, so you’ll have access to industry‑leading training and development programmes, and you’ll work closely with the world’s biggest media partners to access exclusive features and products. Most importantly, you’ll be part of a fun and collaborative team and will work in an environment where you are supported and developed.

Equal Opportunities

Our commitment to equal opportunities. For us, diversity is a business imperative – it must be embedded into every aspect of how we operate in order to drive success. We believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.