Senior Digital Marketing Strategist

Sitecore; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Sitecore is seeking a Senior Digital Marketing Strategist to enhance their marketing initiatives and drive digital growth. The role focuses on leading SEO strategies, optimizing user experiences, and leveraging AI tools for increased efficiency across all marketing channels. Ideal candidates will have a strong B2B tech background and proven success in digital marketing.

Benefits

Flexible working hours

Career growth opportunities

Diverse and inclusive workplace

Qualifications

• 6+ years in digital marketing with proven results.
• Expertise in SEO strategy and tools.
• Analytical skills with experience in A/B testing.

Responsibilities

• Lead SEO strategy and conversion optimization.
• Optimize user journeys across digital channels.
• Use analytics tools for performance measurement.

Skills

SEO

Conversion Rate Optimization

Conversational Marketing

Data Analysis

User Experience Design

Education

Bachelor's Degree in Marketing or related field

Tools

SEMRush

Google Search Console

GA4

Job description

Direct message the job poster from Sitecore

Recruiter for Sitecore -- Helping To Grow an Industry Leader One Great Hire at a Time

About Us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and in over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role:

We’re seeking an experienced and forward-thinking Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the entire customer journey. This role is ideal for a data-driven marketer with experience in B2B tech and a strong understanding of foundational and emerging technologies. The ideal candidate will bring deep expertise across SEO / AEO, conversion rate optimization, conversational marketing (chatbots), paid media, and website strategy and production. Knowledge of AI-powered tools and platforms to drive smarter targeting, personalization, workflows, and automation is essential. You will be instrumental in driving digital growth, delivering AI-first digital experiences, and optimizing digital performance across channels by leveraging AI to unlock efficiencies, insights and innovation to deliver business goals.

What You’ll Do:

• Lead and evolve SEO strategy, with an eye on emerging AI search trends and visibility across traditional and AI-driven platforms, working cross-functionally with content and product marketing
• Drive full-funnel conversion rate optimization projects — including A/B testing, personalization strategies, and continuous UX improvements
• Create and optimize user-centric journeys and flows, working cross-functionally with campaign, product marketing, content, and UX/UI design
• Support the optimization of paid channels (search, social, display, retargeting), with a strong focus on ROAS and CAC
• Implement and optimize conversational AI chat experiences to increase engagement and accelerate lead qualification throughout the website
• Leverage various analytics tools to measure, report, and drive always-on optimization
• Bring a growth mindset and a culture of experimentation to the team, always iterating based on insights and data

What You Need to Succeed:

• 6+ years of experience in digital marketing with proven ownership of digital marketing initiatives and results
• Deep expertise in SEO with the ability to develop strategy, execute cross functionally leveraging SEO tools like SEMRush, Screaming Frog and Google Search Console
• Have clear understanding of how AI is reshaping search behavior to develop and execute AEO strategy
• Proven success in driving CRO tactics using analytics tools, A/B testing tools and personalization frameworks
• Strong background in website strategy and UX with the ability to drive performance and project manage web initiatives
• Deep knowledge of conversational marketing platforms, best practices and how to evolve with AI
• Familiarity with optimizing the landing page experiences for paid media campaigns including platforms like Google Ads, LinkedIn, and Display
• Analytical mindset with familiarity in tools like GA4, Looker, Dreamdata, Salesforce and Power BI • Collaborative spirit, strong communication skills and ability to work cross-functionally with marketing, product and engineering teams
• Proactive self-starter who demonstrates agility and the ability to perform in a fast-paced, evolving environment

Why You Should Click ‘Apply’:

We are passionate about new technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It’s never been a better time to join Sitecore. Growth for us means growth for you and your career.

Great team and company culture! You can find out more about our company culture, a typical day in the Engineering team, and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Software Development

Referrals increase your chances of interviewing at Sitecore by 2x

London, England, United Kingdom 1 week ago

Principle – Digital Marketing & Customer Experience Strategist

London, England, United Kingdom 7 months ago

Remote Digital Marketing Executive - Industry Disrupter. FT or PT Flex

Royal Tunbridge Wells, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Digital PR Manager - 'Best Place to Work'

Digital Marketing Strategist | German speaking

London, England, United Kingdom 7 months ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 7 months ago

Digital Marketing Strategist | Swedish speaking

London, England, United Kingdom 7 months ago

Digital PR Strategist - 'Best Place to Work'. London Agency / Hybrid, RECRUITMENTREVOLUTION.COM

London, England, United Kingdom 5 days ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.