Senior Digital Marketing Specialist

Randstad Technologies Recruitment; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A recruitment agency in London seeks a Senior Marketing Specialist to drive brand awareness and revenue growth for high-impact products. The ideal candidate will lead large-scale campaigns, manage global media relationships, and foster an inclusive team culture. Core responsibilities include defining project objectives, owning media planning, and advocating for diversity and inclusion. Proficiency in SEO, social media, and advanced project management is essential. This role offers a chance to influence and grow in a dynamic environment.

Responsibilities

• Define high-level project objectives and advertising standards.
• Own the media planning lifecycle, managing large agencies.
• Track and report on campaign performance using CRM tools.
• Manage external vendors and budgets for events.
• Champion DEI and facilitate inclusive meetings.

Skills

SEO

Social Media

Influencer Marketing

Consumer Behavior

Advanced Project Management

Deal Negotiation

Data synthesis

Stakeholder management

Public amplification

Job description

Job Title: Senior Marketing Specialist

You will serve as a strategic architect and cross-functional leader, driving brand awareness and revenue growth for high-impact products. You are the "go-to" expert for marketing strategy, responsible for leading large-scale campaigns, managing global media relationships, and fostering an inclusive, high-performing team culture.

Core Responsibilities

• Strategy & Leadership: Define high-level project objectives and advertising standards; lead cross-functional teams to hit lead-gen and advocacy goals.
• Media & Amplification: Own the media planning lifecycle, managing large agencies and global media teams to scale brand stories across social and traditional channels.
• Data & ROI: Track and report on campaign performance (MQLs, revenue, and pipeline) using CRM tools to ensure every dollar spent drives business results.
• Operations & Logistics: Manage external vendors and budgets for complex virtual and physical events—from audiovisual planning to speaker management.
• Inclusive Excellence: Champion DEI and psychological safety. Facilitate inclusive meetings and mitigate bias to ensure diverse perspectives thrive.

Required Skills

• Strategic Growth: Proficiency in SEO, Social Media, Influencer Marketing, and Consumer Behavior.
• Execution: Advanced Project Management and Deal Negotiation.
• Analysis: Expert at data synthesis and translating metrics into actionable insights.
• Communication: Elite stakeholder management and public amplification skills.