Senior Digital Marketing Manager

Paragon Banking Group PLC; Metropolitan Borough of Solihull; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Paragon Banking Group PLC is seeking a Senior Digital Marketing Manager to join their dynamic marketing team. This role involves leading performance marketing strategies across various platforms to drive growth, using creativity and data-driven techniques. The ideal candidate will possess significant expertise in SEO and paid media, ensuring the effectiveness of marketing initiatives. Join a company committed to growth and inclusivity, where your skills will make a meaningful impact.

Benefits

Generous Holiday Allowance

Share Save Scheme

Profit Related Pay

Pension Plan

Family Friendly policies

Employee Discounts

Volunteering Day

Life Assurance

Qualifications

• Significant experience in SEO, content marketing, paid media and analytics.
• Proven track record of developing and implementing successful digital marketing strategies.
• Experience of working with agencies to lead, plan and manage digital marketing strategies.

Responsibilities

• Lead the Performance Marketing team through planning, implementing and optimising marketing activities.
• Oversee planning and execution of organic, paid and SEO marketing efforts.
• Integrate activity across all channels to improve effectiveness and drive awareness.

Skills

SEO

Content Marketing

Paid Media

Analytics

Storytelling

Creative Skills

Tools

Google Analytics

Google Tag Manager

Adwords

Job description

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About The Role

Let's grow together!

A Platinum Investors in People employer and an award-winning UK bank, focused on growth. Our customers include savers and businesses across the UK and, working together, we use our specialist expertise to help them achieve their ambitions and build a sustainable future.

If you're looking for an opportunity to join a Marketing team that is customer obsessed, numbers orientated and passionate about producing amazing creative whilst driving innovation, we're looking for you! We're recruiting for a Senior Digital Marketing Manager to join our growing Group Marketing function. You'll be working with some super talented and creative people who love to drive the agenda but also have fun. Check out the role information and get in touch if it sounds exciting, we're looking forward to hearing from you.

We're flexible, inclusive, committed to your wellbeing and passionate about you reaching your potential. Let's grow together ...

What you'll be doing

• To lead the Performance Marketing team through planning, implementing and optimising consumer marketing activities across multiple platforms to deliver strong commercial growth
• Oversee and delivery of all aspects of planning, execution, management and optimisation of organic, paid and SEO as part of the wider Marketing plan encompassing paid search (PPC), display advertising, SEO, social media, and content marketing.
• Using brilliant creative, data driven media selection, innovation and continual test and learn drive the agenda for digital marketing for strategic purpose and value
• Key to this role is the ability to integrate activity on channels across the full marketing mix to improve effectiveness and impact to drive awareness and performance on the Paragon and Spring brands.
• Ensure delivery of product changes, launches, provide marketing support to the Savings team and manage the paid media budget

About You

What you'll bring to the team

• Significant experience in SEO, content marketing, paid media and analytics, with a proven track record of developing and implementing successful digital marketing strategies across a range of channels.
• Relevant experience of working with agencies to lead, plan and manage digital marketing strategies and campaigns.
• Strong storytelling and creative skills with a keen eye for detail and the ability to creatively innovate in digital channels
• Knowledge and proficiency with tools like Google Analytics, GTM, Adwords is essential along with knowledge of social media and SEO tools.
• Relevant experience of running high performing, highly engaged team.

Even if you don't meet all the criteria, we encourage you to apply. At Paragon, we value diversity and we're excited to hear from passionate individuals like you! If you're ready to contribute to the team, please apply.

Further information on the role can be found in the Purpose and Performance Profile (PPP), which is downloadable on this page.

Working hours

This is a full-time position, Monday to Friday from 8:30 am to 5:00 pm. We offer a hybrid work model requiring a minimum of 2 days per week in our office in Solihull on specific days.

Inclusion
As a Disability Confident Employer, we want to ensure that our vacancies are accessible for everyone. If you have a disability, long term health condition or are neurodiverse and need us to adjust our recruitment process please get in touch with our recruitment team.

About Us

What can we offer you?

• Generous Holiday Allowance: Starting from 25 days and climbing to 30, you also get to enjoy a day off for your birthday, Christmas Eve, and New Year's Eve. You can also buy or sell up to a week's leave
• Share Save Scheme: Annually, you have the opportunity to buy shares in Paragon at a discounted rate
• Profit Related Pay: We share some of our annual profit with our eligible employees
• Pension Plan: We contribute up to 10% of your annual salary towards your pension
• Family Friendly policies: We offer enhanced parental pay and paid time off for fertility treatment
• Employee Discounts: Enjoy exclusive discounts on entertainment, travel, shopping, motoring and more
• Volunteering Day: Contribute to causes you care about with one volunteering day per year
• Life Assurance and Personal Accident Cover

Be flexible

We promote flexibility around how and where we work so that you can achieve a healthier work-life balance. We operate hybrid working, splitting our week between the office and home.

As an equal opportunities employer, we welcome diversity and care about inclusion. That's why we want you to be your whole self at work. We believe an inclusive workplace is good for each of us, great for our customers and better for our business. Our Equality, Diversity and Inclusion Network meets regularly to share challenges, experience, and ideas to build a more equal, diverse, and inclusive business.

Be heard

We listen to your point of view, with our People Forum and regular employee surveys making sure you can use your voice and influence our future.

Be well

We will give you access to a range of tools and resources to support your wellbeing. This will include a digital GP service via our free Employee Assistance Programme, access to our Wellbeing team to connect you with the help you need to get more out of life and our Vitality at Work programme to provide you with discounted gym membership, fitness equipment and another multitude of wellbeing services.

Be better

We want you to reach your potential and, as a Platinum Investors in People employer, we'll encourage you to learn and develop by building a personalised development plan together with your manager.