Senior Digital Marketing Manager

JR United Kingdom; Maidstone; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Helping Hands is looking for a Senior Digital Marketing Manager to spearhead their paid media efforts. This hybrid role entails managing digital growth initiatives, collaborating with internal teams, and ensuring campaign compliance while fostering team development. With a competitive salary and opportunities for personal growth, this position offers a chance to make a significant impact within a purpose-driven organization.

Benefits

25 days annual leave rising to 27 dependent on service

Hybrid working

Qualifications

• Strong experience with leading digital advertising campaigns.
• Proven ability to lead agencies effectively.
• Solid understanding of conversion rate optimization and user experience principles.

Responsibilities

• Develop and manage data-driven paid media campaigns.
• Collaborate with UX and web teams to optimize landing pages.
• Lead agency partnerships for high-performing campaigns.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Campaign Manager

CRO

UX principles

AI-driven marketing tools

Education

Project management certification (e.g., Prince2, AgilePM)

Job description

Social network you want to login/join with:

Senior Digital Marketing Manager, maidstone

col-narrow-left

Client:

Helping Hands Home Care

Location:

maidstone, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.

This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.

Key Responsibilities

• Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
• CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
• Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
• Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
• Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
• Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
• Budget Management: Manage the paid media budget and reallocate spend based on performance insights.

What We’re Looking For

• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
• Proven ability to lead agencies and deliver high-performing campaigns.
• Solid understanding of CRO and UX principles.
• Ability to communicate performance insights clearly to senior stakeholders.
• Collaborative leadership style with a focus on continuous improvement.
• Experience with AI-driven marketing tools.
• Project management certification (e.g., Prince2, AgilePM).
• Background in regulated sectors such as healthcare or financial services.

Why Join Helping Hands?

This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits -

• 25 days annual leave rising to 27 dependent on service
• Hybrid working, with 50% of your time spend in the office, and 50% at home
• Competitive salary of up to £60,000 a year