Senior Digital Marketing Manager

Helping Hands Home Care; Gillingham; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Helping Hands Home Care is looking for a Senior Digital Marketing Manager to drive digital growth through effective paid media strategies. This role includes managing cross-channel campaigns, leading teams, and enhancing user experience to meet business goals. It offers a hybrid work model and competitive salary.

Benefits

25 days annual leave rising to 27 dependent on service

Hybrid working with 50% in-office and 50% at home

Competitive salary up to £60,000 a year

Qualifications

• Strong experience leading agencies and delivering high-performing campaigns.
• Solid understanding of CRO and UX principles.

Responsibilities

• Develop and manage data-driven campaigns across multiple platforms including Google and social media.
• Manage paid media budget and oversee agency performance.
• Collaborate with UX teams to optimize landing pages.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Campaign Manager

CRO

UX Principles

Project Management

Education

Project management certification (e.g., Prince2, AgilePM)

Job description

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Helping Hands Home Care provided pay range

This range is provided by Helping Hands Home Care. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Helping Hands Home Care

Recruitment Manager at Helping Hands Homecare

Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.

This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.

Key Responsibilities

• Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
• CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
• Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
• Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
• Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
• Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
• Budget Management: Manage the paid media budget and reallocate spend based on performance insights.

What We’re Looking For

• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
• Proven ability to lead agencies and deliver high-performing campaigns.
• Solid understanding of CRO and UX principles.
• Ability to communicate performance insights clearly to senior stakeholders.
• Collaborative leadership style with a focus on continuous improvement.
• Experience with AI-driven marketing tools.
• Project management certification (e.g., Prince2, AgilePM).
• Background in regulated sectors such as healthcare or financial services.

Why Join Helping Hands?

This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits -

• 25 days annual leave rising to 27 dependent on service
• Hybrid working, with 50% of your time spend in the office, and 50% at home
• Competitive salary of up to £60,000 a year

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care

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