Senior Digital Marketing Manager

JR United Kingdom; King's Lynn; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading British retailer is seeking a Senior Digital Marketing Manager to own and optimize their paid media strategies. With a budget of £25k/month and a focus on impactful results, this role offers the opportunity to significantly influence revenue growth and digital performance. The successful candidate will have robust PPC management experience, analytical skills, and a collaborative approach within a friendly team environment.

Benefits

Flexible working options

Realistic expectations from leadership

Growth potential within the company

Collaborative team environment

Qualifications

• Solid PPC experience, ideally in a senior role.
• Proven success managing large paid media budgets.
• Experience in Retail / B2C environments.

Responsibilities

• Lead and optimise paid media campaigns across multiple platforms.
• Manage a significant PPC budget and analyse performance data.
• Collaborate with internal teams to improve overall strategy.

Skills

PPC Management

Campaign Analysis

Keyword Strategy

Collaboration

Analytical Skills

Tools

Google Ads

HubSpot

Meta Ads

Bing Ads

Job description

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Senior Digital Marketing Manager, king's lynn

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Client:

3Search

Location:

king's lynn, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Senior Paid Media Specialist / Senior Digital Marketing Manager

? Location: Hybrid (Norfolk HQ) – Flexible working options available

? Salary: Circa £50-60,000 + monthly bonus (based on company performance)

? Full-time, Permanent

? Are you ready to own a high-performing paid media strategy in a business that’s investing heavily in digital growth?

Our client, a British B2C & D2C specialist retailer, is looking for an experienced Paid Media Specialist / Digital Marketing Manager to take full ownership of a significant PPC budget and lead their paid digital strategy from the ground up. If you’re commercially minded, results-driven, and ready to make a real impact—this role is for you.

? What You’ll Do:

• Lead the strategy, execution, and optimisation of paid media campaigns (Google Ads, Meta, Bing).
• Manage a PPC budget of £25k/month—with the potential to grow significantly based on results.
• Analyse campaign performance and drill into keyword conversion data, attribution gaps, and drop-off points.
• Collaborate closely with internal specialists across SEO, content, B2B marketing, and web development.
• Shape a full-funnel strategy that goes beyond clicks to focus on quality leads and conversion.
• Use HubSpot and other tools to close the loop between leads and actual business outcomes.

What We’re Looking For:

• Solid PPC experience—this will likely your 2nd or 3rd digital marketing role.
• Proven success managing large paid media budgets and driving ROI.
• Strong working knowledge of Google Ads (essential), with hands-on exposure to Meta, Bing, or LinkedIn.
• Commercially aware, with experience in Retail / B2C
• Comfortable with test-and-learn environments and constant optimisation.
• Familiarity with HubSpot or similar CRM tools is a big plus.
• Collaborative, analytical, and confident presenting actionable insights.

? What Success Looks Like (3–6 Months):

• Stabilise performance and generate predictable ROI from paid spend.
• Implement full-funnel tracking and improve conversion visibility.
• Help the business model media spend vs. revenue generation accurately.
• Identify why 30% of leads go uncontacted and help improve funnel health.

? Why Apply?

• High Impact – Your work directly influences revenue and strategic decisions- reporting into a Director.
• Ownership & Autonomy – This isn’t an agency briefing role. You’ll run the paid strategy end-to-end.
• Budget to Work With – £25k/month currently, with room to grow significantly if performance scales.
• Collaborative Team – Work alongside a warm, friendly team.
• Realistic Expectations – Leadership understands digital takes iteration. They’re looking for smart execution and insight, not miracles.
• Growth/Career Potential – The business is scaling and willing to invest in the right person for the long term- Head of Digital Marketing is a realistic next step within the business.
• Flexibility - ideally you'll be able to get to the Norfolk office a few times a week, but if you're based further afield, less often is totally fine too.

? If you want to make your mark in a role where paid media is a priority, and your decisions directly impact revenue—let’s talk.

• ? Apply now or message for more details.