Senior Digital Marketing Manager

JR United Kingdom; Gloucester; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Senior Digital Marketing Manager in Gloucester to drive their paid media strategy and execution. This hybrid role involves leading a team and managing campaigns across platforms like Google and Facebook, offering a competitive salary up to £60,000. You'll play a crucial role in enhancing digital growth and making a measurable impact within the organization.

Benefits

25 days annual leave rising to 27

Hybrid working model

Qualifications

• Strong experience leading high-performing campaigns.
• Ability to communicate performance insights clearly.
• Experience with AI-driven marketing tools.

Responsibilities

• Develop and manage data-driven campaigns across multiple platforms.
• Coordinate cross-channel campaigns ensuring consistent messaging.
• Manage the paid media budget based on performance insights.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Campaign Manager

CRO principles

UX principles

Project management

Education

Project management certification (e.g., Prince2, AgilePM)

Job description

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Senior Digital Marketing Manager, gloucester

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Client:

Helping Hands Home Care

Location:

gloucester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.

This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.

Key Responsibilities

• Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
• CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
• Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
• Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
• Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
• Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
• Budget Management: Manage the paid media budget and reallocate spend based on performance insights.

What We’re Looking For

• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
• Proven ability to lead agencies and deliver high-performing campaigns.
• Solid understanding of CRO and UX principles.
• Ability to communicate performance insights clearly to senior stakeholders.
• Collaborative leadership style with a focus on continuous improvement.
• Experience with AI-driven marketing tools.
• Project management certification (e.g., Prince2, AgilePM).
• Background in regulated sectors such as healthcare or financial services.

Why Join Helping Hands?

This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits -

• 25 days annual leave rising to 27 dependent on service
• Hybrid working, with 50% of your time spend in the office, and 50% at home
• Competitive salary of up to £60,000 a year