Senior Digital Marketing Manager

JR United Kingdom; Birmingham; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading company in the healthcare sector seeks a Senior Digital Marketing Manager to spearhead paid media strategy, optimize user engagement, and collaborate with cross-functional teams. This hybrid role offers a competitive salary of up to £60,000 and allows the individual to shape digital growth, leading a purpose-driven team focused on improving care services.

Benefits

25 days annual leave rising to 27 dependent on service

Hybrid working with 50% in-office and 50% at home

Competitive salary up to £60,000

Qualifications

• Strong experience leading digital marketing campaigns.
• Proven ability to manage agencies and budgets.
• Solid understanding of performance metrics and reporting.

Responsibilities

• Develop and manage data-driven marketing campaigns.
• Lead team members and manage performance.
• Ensure campaign compliance with GDPR and advertising standards.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Campaign Manager

CRO

UX Principles

AI-driven Marketing Tools

Education

Project management certification (e.g., Prince2, AgilePM)

Job description

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Senior Digital Marketing Manager, birmingham

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Client:

Helping Hands Home Care

Location:

birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.

This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.

Key Responsibilities

• Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
• CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
• Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
• Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
• Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
• Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
• Budget Management: Manage the paid media budget and reallocate spend based on performance insights.

What We’re Looking For

• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
• Proven ability to lead agencies and deliver high-performing campaigns.
• Solid understanding of CRO and UX principles.
• Ability to communicate performance insights clearly to senior stakeholders.
• Collaborative leadership style with a focus on continuous improvement.
• Experience with AI-driven marketing tools.
• Project management certification (e.g., Prince2, AgilePM).
• Background in regulated sectors such as healthcare or financial services.

Why Join Helping Hands?

This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits -

• 25 days annual leave rising to 27 dependent on service
• Hybrid working, with 50% of your time spend in the office, and 50% at home
• Competitive salary of up to £60,000 a year