Senior Digital Marketing Executive

Myerson Solicitors; Altrincham; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading law firm in Altrincham is seeking a Digital Marketing Executive to enhance their marketing strategies and grow email channels. The ideal candidate should possess strong email marketing skills, a performance-focused mindset, and a proactive approach to problem-solving. Responsibilities include managing email campaigns, collaborating on PPC initiatives, and supporting video content production. Join a culture-first environment in a 100% employee-owned firm that values diversity and inclusion.

Qualifications

• Experience in email marketing is essential, including performance reporting.
• Familiarity with PPC metrics, especially in Google Ads.
• Desirable experience with video editing and paid social platforms.

Responsibilities

• Own the email calendar, maximizing audience reach and performance.
• Collaborate on Google and Microsoft Ads campaigns, refreshing copy and landing pages.
• Support video content creation and manage review platforms.

Skills

Email Marketing Expertise

Performance Mindset

Proactive Nature

Tools

Mailchimp

Google Ads

Unbounce

Job description

Overview

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We are looking for an ambitious Digital Marketing Executive ready to step up, or an experienced marketer looking for a culture-first environment.

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The role

To help you understand the balance of the role, the approximate split of duties is:

• 50% Email & Audience: Ownership of the channel and applying segmentation rules to ensure the right messages reach the right audiences.
• 30% Performance Marketing: Supporting the Digital Marketing Manager with Paid Search (Google Ads) and an expansion into Paid Social.
• 20% Creative: Landing page builds, video coordination & support, wider digital projects.

Duties and responsibilities

Email Marketing (Mailchimp)

• Taking ownership of the email calendar for our large audience. From building high-performing, on-brand emails to finding new ways to appeal to users.
• Optimising performance through testing (subject lines, send times, content blocks) to maximise open and click rates.
• Being the voice of the channel through reporting. Report on deliverability and engagement, providing actionable insights to the wider team to improve lead generation.

Performance Marketing (Google Ads, Microsoft Advertising & Social)

• Work alongside the Digital Marketing Manager to execute and optimise Google and Microsoft Ads campaigns. You will have autonomy to refresh ad copy, tailor landing pages, and improve relevance and efficiency through structured experimentation and measurable results.
• Build and test high-converting landing pages using Unbounce for PPC and marketing campaigns. You will run A/B tests to improve conversion rate (CVR) and user experience.
• Paid Social is a key growth area. As a firm we are looking to expand in this area, providing a great opportunity to learn how to plan, build and optimise campaigns on Meta and LinkedIn.

Video & Reputation Management

• Support the delivery of video content. While you don’t need to be a professional videographer, you will coordinate filming schedules, assist with basic edits (training provided), and help manage external freelancers to ensure content is briefed, produced to a high standard, and delivered.
• Oversee our review platforms (Trustpilot, Google Reviews, Yell, ReviewSolicitors), ensuring positive client sentiment is leveraged in marketing materials and helping increase review volume and ratings year-on-year.

Who we are looking for

We are looking for a results-oriented marketer who wants to drive their channels forward. You might be a Digital Marketing Executive looking for the next step, or a specialist looking to broaden your skills in a forward-thinking environment.

Core Requirements:

• Proven Email Expertise: You have experience building, testing, targeting (using segmentation rules), and reporting on email performance.
• Performance Mindset: You are comfortable with PPC fundamentals (Google Ads) and metrics like CPA, CTR, CVR, impression share. There will be learning opportunities to progress in this area.
• Proactive Nature: As an Employee-Owned business, we value people who think like owners. You spot problems and suggest fixes to improve the firm, bit by bit.

Desirable, but not essential:

• Experience with Unbounce or similar drag-and-drop builders.
• Exposure to paid social (Meta/LinkedIn) ad managers.
• Basic video editing skills.
• Legal industry experience.
• Usage of LLMs (ChatGPT, Gemini, Claude) to enhance productivity (within guidelines).

Myerson are strong advocates of a successful work/life balance and proud to foster a workplace free from discrimination. We welcome applications from individuals from diverse backgrounds with the same ethos, passion and enthusiasm.

Department Marketing Locations Altrincham Hybrid

Contact James Birch Talent Acquisition Manager & Solicitor - People and Culture

About Myerson

A Top 200 UK Law Firm based in Altrincham, Manchester, we offer an alternative approach to legal services. We recruit the finest lawyers, who are personable and approachable, which enables us to provide you with an enthusiastic and unrivalled service. Over 40 years our team has grown to 26 partners and over 150 staff, with experts in many specialisms and sectors. We are proud to be 100% employee-owned.

Founded in 1982

Co-workers 165

Turnover 17.5M

Marketing • Altrincham • Hybrid

Senior Digital Marketing Executive

We are looking for an ambitious Digital Marketing Executive ready to step up, or an experienced marketer looking for a culture-first environment.

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