Senior Digital Insight Analyst

twentysix; Greater London; On-site; GBP 75,000 - 115,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Holidays buy/sell

Family friendly policies

Retailer discounts

Job summary

VML, part of WPP, is seeking a Senior Digital Insight Analyst & CRO to join its Data & Marketing team in a hybrid London role. You will lead analytics across multi-market digital environments, identify optimization opportunities, and shape data-driven strategies to boost conversion and user experience.

You will design dashboards, work with AI-enabled analyses, and mentor junior analysts while collaborating with CRO, product, and analytics engineering teams.

Qualifications

• Proven domain expertise in digital analytics and CRO with multi-market experience.
• Hands-on with GA4 and Amplitude to drive insight and optimization.
• Experience using BI platforms (Tableau, Power BI, Looker).
• Basic to intermediate SQL knowledge.
• Strong communication and ability to translate data into business recommendations.
• Interest in leveraging AI to enhance data exploration.

Responsibilities

• Lead funnel and behavioral analysis across digital touchpoints and run experimentation initiatives.
• Perform statistical analyses and apply AI to accelerate insight generation.
• Design and present dashboards and reports with key findings and recommendations.
• Partner with Analytics Engineering and Data teams to define KPIs and ensure data quality.
• Provide mentorship and support to junior analysts.

Skills

Digital analytics

CRO

GA4

Amplitude

Tableau

Power BI

Looker

SQL

Data storytelling

AI in analytics

Communication

Tools

Tableau

Power BI

Looker

GA4

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team.

In this role, you will lead the analysis of user behaviour across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance.

What will you do?

• Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).

• Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.

• Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.

• Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.

• Mentorship & Team Support: Provide guidance and support to junior analysts within the team.

What are we looking for?

• Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.

• Technical & Tooling Proficiency:

• Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude).

• Skilled with BI platforms (Tableau, Power BI, Looker).

• Basic-to-intermediate SQL knowledge is a strong plus.

• Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.

• Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.

• Forward-Thinking Mindset: A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.