Senior Digital Communications Officer

NHS; Cardiff; Hybrid; GBP 37,000 - 46,000; Full time

Job summary

Digital Health and Care Wales is seeking a Senior Digital Communications Officer to lead the communications team. This role focuses on developing engaging digital content, managing communication strategies, and enhancing stakeholder engagement through various channels. Candidates should have experience in digital communications and a degree in a related field.

Benefits

Flexible working

28 days of annual leave plus Bank Holidays

Opportunities for career development

Qualifications

• Degree in relevant field or equivalent experience.
• Professional qualification in PR or journalism.
• Strong knowledge of key digital communication channels.

Responsibilities

• Lead on internal and external communications across digital channels.
• Develop and implement digital strategies to enhance engagement.
• Create engaging content for various digital formats.

Skills

Excellent written and oral communication skills

Excellent interpersonal skills

Strong problem-solving skills

Excellent planning and organization skills

Education

Degree in an associated professional field

Recognised professional qualification in Journalistic/PR

Job description

Job summary

A Senior Digital Communications Officer will work with the Communications Team to develop, deliver and evaluate digital communications activities which support the objectives of DHCW's communications strategy, and effectively informs and engages a range of stakeholders with the work of DHCW.

As a Senior Digital Communications Officer, you will:

o Work within the DHCW Communications Team and lead on internal and external communications, content development, social media, events and website management.

o Be adept at writing engaging copy for all digital communications channels and understand the value of developing rich content by using video, audio, photography and animation. Creativity and the ability to convey messages in a clear and engaging way are essential.

o Be at the heart of helping DHCW explain its work and its impact, developing key messages and engaging content through a range of digital formats, including social media and video, to reach our stakeholders and target audiences. You will have the knowledge and experience to know the best approach to meet their brief and objectives.

Main duties of the job

o Work across the full range of communications channels to ensure the effective delivery of information and project communications. The role is wideranging, encompassing the timely co-ordination of communications through a range of digital channels to ensure ease of access, clarity and consistency. You will work closely with DHCW's Content Designers to ensure our approach to digital communications across channels is aligned and takes a user-centred design approach.

o Have the ability to develop and implement digital strategies that align with organisational goals and drive engagement. DHCW's work spans across the whole of NHS Wales, requiring us to communicate and engage across several different organisations. As a digital organisation, our digital communications play a vital role in delivering our key messages.

About us

Digital Health and Care Wales (DHCW) is an expert national body and part of NHS Wales. We work in partnership with NHS Wales colleagues and other key stakeholders to provide national digital and data services which support the delivery of health and social care in Wales. Modern health and care services depend on good digital tools, data and information. DHCW runs or works with more than 100 services and delivers major national digital transformation programmes to support this. In addition, DHCW provides expert advice in relation to cyber security and information governance. We give frontline staff the digital tools which help them provide safer and more efficient care. We are also giving patients and the public digital tools to better manage their own health and wellbeing, empowering people to live healthier lives. We put people at the heart of what we do, working to the highest standards to deliver quality and make digital a force for good in health and care.

Working for DHCW offers lots of employee benefits, including flexible working, a competitive salary, 28 days of annual leave plus Bank Holidays and opportunities for career development. We are committed to recognising and celebrating our staff as the most valuable part of our organisation.

Details Date posted

02 June 2025

Pay scheme

Agenda for change

Band

Band 6

Salary

£37,898 to £45,637 a year pa

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

025-AC117-0625

Job locations

Hybrid working

Cardiff

CF11 9AD

Job description Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac

Use your expert knowledge of the digital communications field to allow you to understand the latest trends in digital communications, support the delivery of a digital communications strategy and advise and propose changes to DHCWs approach to digital communication policies, to deliver forward-thinking, modern digital communications for our organisation. You will take a proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience.

Job description Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac

Use your expert knowledge of the digital communications field to allow you to understand the latest trends in digital communications, support the delivery of a digital communications strategy and advise and propose changes to DHCWs approach to digital communication policies, to deliver forward-thinking, modern digital communications for our organisation. You will take a proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience.

Person Specification Qualifications and Knowledge Essential

• A degree in an associated professional field (or equivalent qualification / experience).
• Recognised / relevant professional qualification (Journalistic/PR) or equivalent experience in a communications role
• Strong professional knowledge of key digital communications channels and how to develop content, including social media and videography
• Further evidence of relevant higher-level education and/or training.
• Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
• Evidence of continuous professional development.

Desirable

• Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.

Experience Essential

• Proven relevant experience in a communications environment.
• Experience of leading on digital communications.
• Experience of working effectively in a team and with people at varying levels of seniority.
• Experience of developing a range of digital content, including videography, social media and website copy for a variety of channels and audiences.

Desirable

• Experience of working on health-related campaigns
• Experience of people management.
• Experience of working within or knowledge of key NHS policies and practices in Wales.
• Clear understanding of the wider objectives of DHCW and its context within current Welsh Government policy and strategic direction.

Skills and Attributes Essential

• Excellent written and oral communication skills
• Excellent interpersonal skills including building and maintaining good relationships at all levels - demonstrates a consultative approach.
• Possess strong problem-solving skills, together with a logical, analytical approach to work
• Excellent planning, prioritising and organising skills.
• Confident communicator able to create and utilise networks internally and externally
• Ability to deliver outcomes within agreed timescales.
• Ability to contribute to new and improved ways of working.
• Demonstrates a high degree of motivation, creative thinking, and have a flexible approach to the needs of the service.
• Works well as part of a team and contributes to the creation of a supportive working environment
• Aligns behaviours with DHCW's values.

Desirable

• Welsh language skills are desirable at levels 1 or above in understanding, speaking, reading and writing in Welsh
• Good presentation skills.

Person Specification Qualifications and Knowledge Essential

• A degree in an associated professional field (or equivalent qualification / experience).
• Recognised / relevant professional qualification (Journalistic/PR) or equivalent experience in a communications role
• Strong professional knowledge of key digital communications channels and how to develop content, including social media and videography
• Further evidence of relevant higher-level education and/or training.
• Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
• Evidence of continuous professional development.

Desirable

• Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.

Experience Essential

• Proven relevant experience in a communications environment.
• Experience of leading on digital communications.
• Experience of working effectively in a team and with people at varying levels of seniority.
• Experience of developing a range of digital content, including videography, social media and website copy for a variety of channels and audiences.

Desirable

• Experience of working on health-related campaigns
• Experience of people management.
• Experience of working within or knowledge of key NHS policies and practices in Wales.
• Clear understanding of the wider objectives of DHCW and its context within current Welsh Government policy and strategic direction.

Skills and Attributes Essential

• Excellent written and oral communication skills
• Excellent interpersonal skills including building and maintaining good relationships at all levels - demonstrates a consultative approach.
• Possess strong problem-solving skills, together with a logical, analytical approach to work
• Excellent planning, prioritising and organising skills.
• Confident communicator able to create and utilise networks internally and externally
• Ability to deliver outcomes within agreed timescales.
• Ability to contribute to new and improved ways of working.
• Demonstrates a high degree of motivation, creative thinking, and have a flexible approach to the needs of the service.
• Works well as part of a team and contributes to the creation of a supportive working environment
• Aligns behaviours with DHCW's values.

Desirable

• Welsh language skills are desirable at levels 1 or above in understanding, speaking, reading and writing in Welsh
• Good presentation skills.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Additional information Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Employer details Employer name

Digital Health and Care Wales

Address

Hybrid working

Cardiff

CF11 9AD

Employer's website

https://nwis.nhs.wales/ (Opens in a new tab)

Employer details Employer name

Digital Health and Care Wales

Address

Hybrid working

Cardiff

CF11 9AD

Employer's website

https://nwis.nhs.wales/ (Opens in a new tab)