Senior Digital Channels Analytics Manager

WWF; Woking; Hybrid; GBP 40,650 - 49,683; Full time

Benefits offered by this job

Annual leave 26–31 days

Flexible working

Pension 5%+

Learning & development

Wellbeing initiatives

Job summary

WWF-UK is seeking a Senior Digital Channels Analytics Manager to lead digital analytics across web, email, social and paid media, turning data into actionable insights that improve supporter experience and drive engagement.

You will own analytics tools (GA, GTM, Hotjar, social analytics) and ensure robust data governance, GDPR compliance and consistent reporting. This role is hybrid with at least 40% in-person at the Living Planet Centre in Woking.

Qualifications

• Significant experience in digital, new media or marketing analytics.
• Deep expertise in digital and social analytics with interpretation of performance.
• Advanced Google Analytics and Google Tag Manager expertise.
• Experience owning/Managing analytics tools with data quality controls.
• Strong understanding of campaign tracking, attribution and digital measurement across channels.
• Experience delivering clear reports, dashboards and presentations for decision-making.
• Strong communication and stakeholder management skills, translating insights clearly.
• Understanding of data protection, GDPR and ePrivacy in analytics.
• Ability to manage competing priorities while maintaining quality.

Responsibilities

• Lead WWF-UK's digital channel analytics across web, email, social and paid media.
• Own and develop analytics tools and platforms; ensure robust data governance and reporting.
• Provide high-quality insight to inform fundraising, communications and digital activity.
• Support compliance with cookie banners, GDPR/ePrivacy, and ICO guidance.
• Translate insights into practical recommendations and improve performance.

Skills

Digital analytics

Google Analytics

Google Tag Manager

Campaign tracking

Data governance

Reporting dashboards

Stakeholder management

GDPR knowledge

Communication skills

Analytical mindset

Education

Degree-level qualification

Tools

Hotjar

Hootsuite

Brandwatch

Looker Studio

Tableau

Power BI

Job description

Senior Digital Channels Analytics Manager

£45,167 + excellent benefits

Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month)

Join us at WWF-UK – Senior Digital Channels Analytics Manager

About the role

We’re excited to be recruiting a Senior Digital Channels Analytics Manager to join WWF-UK.

In this role, you’ll lead our digital channel analytics capability across web, email, social and paid media, helping teams understand what is working, where we can improve and how digital activity supports supporter experience, engagement and meaningful action.

You’ll act as the organisational expert for digital channel analytics, providing the insight, standards and expertise needed to inform decisions across fundraising, communications and digital activity. You’ll help ensure our digital data is robust, compliant and actionable, and that insight is used consistently to improve performance, planning and evaluation.

You’ll own and develop our digital analytics tools and platforms, including Google Analytics, Google Tag Manager, Hotjar, Hootsuite and native social analytics tools. You’ll also support consistent campaign tracking, clear governance and accessible reporting across our digital estate.

This role will involve providing high-quality insight across web, email, social and paid media, including social listening, sentiment analysis, paid media attribution, A/B testing and conversion optimisation. You’ll work closely with teams and agencies to ensure tracking is set up effectively, learning is captured and insight is translated into practical recommendations.

You’ll also play an important role in supporting compliance, including cookie banner management and alignment with GDPR, ePrivacy and ICO guidance. Alongside this, you’ll monitor emerging trends, technologies and changes in the digital media landscape, helping WWF-UK understand what they mean for analytics, measurement, SEO, GEO and brand traffic.

Skills and experience

Essential

• Significant experience working in a digital, new media or marketing analytics role
• Deep expertise in digital and social analytics, with the ability to interpret performance and identify strategic implications
• Advanced Google Analytics and Google Tag Manager expertise, including implementation, event tracking and data layer understanding
• Experience owning or managing digital analytics tools and platforms, with a strong focus on data quality, access controls, naming conventions and documentation
• Strong understanding of campaign tracking, attribution and digital measurement across web, email, social and paid media
• Experience delivering clear, accessible reports, dashboards and presentations that support decision-making
• Strong communication skills, with the ability to translate complex technical insight into clear, actionable guidance for different audiences
• Strong stakeholder management skills, with the ability to build trust in insight, recommendations and measurement approaches
• Understanding of data protection, GDPR and ePrivacy requirements relevant to digital analytics and measurement
• Ability to manage competing priorities and reporting needs while maintaining quality and consistency
• A proactive, analytical mindset with a focus on continuous improvement
• A clear commitment to WWF-UK’s mission, values and ethical standards

Desirable

• Experience using tools such as Hotjar, Hootsuite, Brandwatch, Looker Studio, Tableau or Power BI
• Experience using social analytics and listening tools, including sentiment analysis and competitor benchmarking
• Experience supporting paid digital media measurement across platforms such as Meta and Google Ads
• Experience working with fundraising, supporter or first-party data to inform insight and decision-making
• Experience with A/B testing and conversion optimisation tools, such as AB Tasty
• Experience with SEO and GEO tools such as Moz, Ahrefs or SEMrush
• Experience identifying emerging trends and technologies affecting digital media measurement, including developments in GEO and impacts on SEO and brand traffic
• Experience working in a charity, purpose-led or complex stakeholder environment
• Degree-level qualification or equivalent experience demonstrating strong digital, data or analytical capability

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

• Annual leave starting at 26 days a year pro-rated, rising one day each year to 31 days plus bank holidays
• Flexible working options, to support your work life balance
• 5% employer contribution to pension, rising to 10% with employee contribution
• Learning and development opportunities to help you grow
• Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We're a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do