Senior Digital Analyst

Kingfisher; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Kingfisher is seeking a Senior Digital Analyst to turn digital data into actionable insights that drive commercial performance and customer experiences. The role spans Digital Analytics, eCommerce, Digital Product, Commercial and AI teams, with an expectation of ~60% in-person collaboration at our London offices.

You will lead analytics to identify growth, partner with B&Q, Screwfix and Castorama, and mentor junior analysts while shaping the digital data roadmap and data quality processes.

Qualifications

• Experience in digital analytics across ecommerce and/or digital product.
• Proven ability to turn complex data into commercial insights and actionable recommendations.

Responsibilities

• Lead digital analysis to uncover growth opportunities and drive data-led optimisation across key business areas.
• Partner with stakeholders to deliver actionable insights that influence commercial and customer decisions.
• Apply analytical techniques to identify root causes, evaluate performance and translate data into recommendations.
• Collaborate with Commercial and AI teams to define KPIs and evaluate personalisation and AI-powered experiences.
• Champion digital analytics by enabling self-service insights and data quality.

Skills

Digital analytics

Ecommerce analytics

Digital product analytics

Tools

Google Analytics

Contentsquare

Looker Studio

Power BI

Tableau

Tealium iQ

GTM

Google BigQuery

Job description

Overview

We’re Kingfisher, A team made up of over 74,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

The role

We’re looking for aSenior Digital Analyst to turn digital data into actionable insights that drive commercial performance, enhance customer experiences and unlock growth. Working across our Digital Analytics, eCommerce, Digital Product, Commercial and AI teams, you’ll identify opportunities, measure performance and help optimise digital experiences across Kingfisher Group and our banners. Please note that this role is based in London Paddington with an expectation of 12 days per month office attendance

What's the job?

• Lead digital analysis to uncover growth opportunities, diagnose performance and drive data-led optimisation across key business areas.
• Partner with Group and Banner stakeholders, including B&Q, Screwfix and Castorama, to deliver actionable insights that influence commercial and customer decisions.
• Apply strong analytical and statistical techniques to identify root causes, evaluate performance and translate complex data into clear recommendations.
• Work with Commercial teams to improve product visibility, customer engagement, conversion and overall commercial performance.
• Collaborate with AI and Digital Product teams to define KPIs and evaluate personalisation, recommendations and other AI-powered digital experiences.
• Champion digital analytics by enabling self-service insights, embedding data-led decision-making and improving analytical processes, tracking and data quality.
• Contribute to the digital data roadmap, prioritise high-impact opportunities and support junior analysts through mentoring and sharing best practice.

What you'll bring

Required Skills & Experience:

• Experience in digital analytics across eCommerce and/or digital product.Proven ability to turn complex data into commercial insights and actionable recommendations.
• Experience with digital analytics tools such as Google Analytics ,Contentsquare (or equivalent).
• Experience using visualisation tools (Looker Studio, Power BI or Tableau).
• Understanding of digital measurement and tagging (Tealium iQ or GTM desirable).
• Strong SQL skills; experience with Google BigQuery or equivalent data platforms.
• Strong stakeholder engagement, including commercial and cross-functional teams.
• Confident data storytelling and presentation skills for varied audiences.
• Proactive self-starter able to own complex analysis independently.

Beneficial Skills & Experience:

• Experience of working with and providing insights on trading related data
• Clear examples of developing and supporting more junior analysts in a team
• Knowledge of Google Marketing products (SA360, Google Ads, DV360).

How We Work

We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

What We Offer

An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Diversity & Inclusion

Our customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

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