Senior Digital Ads Sales Exec – London Hybrid

Principle; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Principle in London is seeking an experienced Senior Ads Sales Account Executive to lead high-value advertising accounts and drive revenue growth across major CPG/FMCG brands.

The role focuses on digital media strategy, senior client relationship management, and strategic pitches to C-suite stakeholders. You will collaborate with major media agencies and deliver impactful advertising solutions across video and digital formats.

Qualifications

• Experience in advertising sales or digital media.
• Proven success growing revenue across large client accounts.
• Experience engaging C-level stakeholders and senior marketing executives.
• Strong understanding of the digital advertising landscape.
• Experience with media agencies and major consumer brands (CPG/FMCG).
• Confident delivering senior-level pitches and negotiating opportunities.
• Experience with video advertising (YouTube/CTV) is desirable.
• French language skills are a bonus, but not essential.

Responsibilities

• Manage and grow existing, high-value advertising accounts.
• Build relationships with C-suite executives, CMOs, senior marketing leaders and key decision-makers.
• Lead face-to-face client meetings, strategic presentations and commercial pitches.
• Partner with CPG/FMCG brands and major media agencies to develop advertising strategies.
• Drive growth across digital advertising, video advertising and media solutions.
• Develop strategic account plans, joint business plans and revenue growth strategies.
• Analyse campaign performance, market trends and customer insights to identify opportunities.

Skills

Advertising sales

Digital media sales

AdTech

CPG/FMCG client management

Job description

Principle in London is seeking an experienced Senior Ads Sales Account Executive to lead high-value advertising accounts and drive revenue growth across major CPG/FMCG brands.

The role focuses on digital media strategy, senior client relationship management, and strategic pitches to C-suite stakeholders. You will collaborate with major media agencies and deliver impactful advertising solutions across video and digital formats.