Senior Designer (CPG / Packaging Design)

Landor; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Landor in London is seeking a Senior Designer to join our dynamic branding team. You will lead conceptual exploration and develop innovative visual systems across digital, print and experience touchpoints, translating brand strategy into distinctive design language.

You’ll collaborate closely with clients and internal teams, guide junior colleagues, and help shape design direction across multiple projects in a hybrid London studio environment.

Qualifications

• Experience in a Senior Designer or Designer role within a brand or design agency.
• Portfolio demonstrating bold, innovative ideas and design excellence.
• Ability to translate strategy into impactful visual design across channels.
• Experience with consumer, FMCG/CPG or lifestyle brands.
• Strong understanding of brand assets across multiple channels.
• Awareness of current design trends and how they affect audience engagement.

Responsibilities

• Lead conceptual exploration across medium to large-scale branding projects from ideation to refinement.
• Develop innovative, strategically grounded design solutions across digital, print and experiential touchpoints.
• Partner with internal teams and clients to define project direction and deliver best-in-class work from concept to production.
• Translate brand strategy into compelling visual systems considering audience, message and channel.
• Mentor and guide junior team members to elevate ideas and craft across the team.
• Collaborate with design, client and production teams to ensure delivery to the highest standard.
• Stay curious and contribute to competitive, innovative design strategies and plans.
• Balance creativity, collaboration and delivery across multiple projects.

Skills

Branding

Conceptual thinking

Audience insight

Art direction

Design systems

Adobe CC

Figma

Miro

AI tools

Presentation

Tools

Adobe Creative Suite

Figma

Miro

AI-enabled tools

Job description

Landor is looking for a Senior Designer to join our London studio. Could this be you?

We are Landor, part of WPP

World-leading brand experts,

underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do

• Lead conceptual exploration across medium to large-scale branding projects, from ideation and sketching through to refined creative development.
• Develop innovative, strategically grounded design solutions across integrated touchpoints, including digital, print and experience.
• Partner with internal teams and clients to help define project direction and deliver best-in-class creative work from concept through production.
• Translate brand strategy into compelling visual systems, demonstrating a deep understanding of audience, message and channel.
• Bring strong creative judgement and a clear point of view to your work, while contributing thoughtful feedback to the work of others.
• Collaborate closely with design, client and production teams to ensure projects are delivered to the highest standard.
• Support and guide more junior team members, helping elevate ideas and craft across the team.
• Contribute to the development of competitive, innovative design strategies and plans.
• Work confidently across multiple projects, balancing creativity, collaboration and delivery.
• Stay curious and make the most of AI and emerging tools to enhance knowledge, inspiration and efficiency.

You’ll have the opportunity to work across a portfolio of globally recognised consumer brands, helping to develop distinctive and scalable brand worlds across multiple markets and channels. The work may span health, wellbeing and other highly regulated consumer categories, so the ability to balance creative ambition with legal, regulatory, cultural and market-specific requirements is important.

What you’ll need

• Experience in a similar Senior Designer or Designer role within a brand or design agency environment.
• A sophisticated understanding of design, with strong creative excellence, conceptual thinking and a portfolio that demonstrates bold, innovative ideas.
• The ability to turn strategic thinking into impactful design solutions across a range of channels and formats.
• Experience working with consumer, FMCG/CPG or lifestyle brands
• A strong understanding of how to build distinctive, ownable and scalable brand assets across multiple channels..
• Strong understanding of how brand assets such as message, colour, imagery, typography and composition work together to create compelling deliverables.
• Confidence presenting your ideas and telling a clear, persuasive design story.
• Strong awareness of current and emerging creative, cultural and design trends, and how they influence the way people engage with brands.
• Passion for design, branding and creative excellence.
• An understanding of inclusive, accessible and sustainable design principles.
• Excellent technical skills across Adobe Creative Suite, Figma, Miro and AI-enabled tools, alongside confidence using traditional design methods such as sketching.
• An understanding of motion and digital design, with experience creating impactful cross-platform visual content.
• A collaborative, positive and professional approach when working with colleagues and clients.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.