Senior Demand Generation Manager

Alto; City Of London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work in London HQ

25 days annual leave

Pension contribution

Job summary

Alto Software Group is seeking a Demand Generation Manager to own the demand engine, oversee pipeline, and optimize MQLs and conversions. The role is hybrid, based at our London HQ, with autonomy over budget decisions and close collaboration with sales and marketing teams.

You will drive Google Ads, Microsoft Ads, and paid social while testing new channels, and you will manage analytics, measurement, and attribution to enable data-driven decisions across the business.

Qualifications

• Experience owning pipeline targets and budgets.
• Hands-on with Google Ads and GA4.
• Familiar with Salesforce and HubSpot ecosystems.

Responsibilities

• Own demand engine including SQL delivery and marketing-sourced pipeline.
• Grow partner demand and manage targeting and offers.
• Manage channels: Google Ads, Microsoft Ads, paid social; test new sources.

Skills

SQL

Google Ads

GA4

Salesforce

HubSpot

Budget management

Analytics

Tools

Google Analytics 4

Salesforce

HubSpot

Job description

Alto Software Group is a B2B SaaS company that powers more than half of all UK housing transactions each year. We create software solutions that connect businesses and consumers, delivering a one-stop shop for estate agents and home builders. Our goal is to drive efficiency, speed up transactions, reduce risk, and improve the end-customer experience.

While we're not a startup, we operate with a startup mindset. We're looking for people who share this mentality and are ready to tackle big ambitions. This is a fast-growing and exciting business going through significant change, and there's never been a better time to join us.

We're looking for a demand generation manager who thinks in systems, not channels.

You'll own how we generate demand from two directions: winning new agencies, and growing what our existing ones use. It's a commercial role with real autonomy — you'll be hands-on in the accounts and in the data, close to sales, and you'll decide where the budget goes and be accountable for what it returns.

Marketing owns the pipeline number together. You own the machine that produces most of it.

What you’ll own

The demand engine. SQL delivery and marketing-sourced pipeline, and the demand gen budget behind it. MQL volume is an input you manage, not the target you're judged on — we care about what converts.

Partner demand. Growing adoption of our partner and Marketplace products across our existing customer base, measured on attach rate. You'll build the commercial case, the targeting and the offer; delivery into the base runs with our customer marketing team. This is a part of the job you get done through people who don't report to you.

The channels. Google Ads, Microsoft Ads and paid social, hands-on. Plus identifying, testing and scaling new sources of demand — and being honest with us about the ones that don't work and why.

Measurement. Analytics, tagging, attribution and our intent tooling. Our measurement works, but it's young, and a lot of it was built at speed. Making the numbers something the business can make decisions on is a real part of this role, not housekeeping.

Conversion. Website conversion optimisation, working with our web agency, and analytics governance.

The systems behind it. Our marketing stack and reporting. You'll have access to engineering resource for build work — you'll make the case for what marketing gets built and when, specify it clearly, and own it once it's live.

Sales alignment. Lead definitions, SLAs, and a feedback loop that actually changes what marketing does based on feedback from the selling teams.

Who you are

• You've personally owned an SQL or pipeline target, and a budget you made real decisions with
• You're properly hands‑on in Google Ads and GA4, with working knowledge of Salesforce and HubSpot
• You know where B2B funnels break, and how to tell a volume problem from a quality problem
• You can define clearly what you need built, work with technical colleagues to get it built, and judge whether what comes back is right
• You've marketed to an existing customer base as well as a cold one, and you know the difference — sequencing, frequency, and not burning goodwill for a short‑term number
• You've delivered results through people who don't report to you
• SaaS selling to SMB or mid‑market. Property experience is welcome but not required

• Hybrid - 2 days per week in our London HQ for team collaboration
• Opportunities for career development and advancement within a growing organisation.
• Everyday Flex - greater flexibility over where and when you work

• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - business closed for period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on‑site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K

We want to make ASG more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.