Demand Generation Manager

Eql Tech; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Private healthcare

Personal development allowance

Flexible working

Hybrid work arrangement

Team events & socials

Job summary

Zero Gravity is a UK-based tech platform connecting teachers and school leaders to opportunities. You will own demand generation for the product end to end, from the first LinkedIn post to the pipeline forecast. This is a hands-on-plus-strategic role with equal emphasis on planning and execution.

You’ll run events, ABM programs and multi-channel campaigns, turning wins into reusable content and driving sign-ups to paid partnerships. London hybrid, mission-driven culture.

Qualifications

• Genuine, demonstrable belief in the mission with alignment to our impact goals.
• Based in the UK with right to work in-office presence in London.
• Proven B2B marketing track record owning pipeline or revenue.
• Experience driving MQLs via events, ABM, and multi-channel campaigns.
• Hands-on email marketing, automation, and nurture sequences.
• Data-driven approach with ability to diagnose funnel leakage.

Responsibilities

• Owning the demand engine end to end - strategy, channels, campaigns, and outcomes.
• Running the events calendar, conferences, webinars, and follow-ups that convert.
• Building ABM campaigns moving teachers/school leaders from contact to sign-up.
• Establishing top-of-funnel presence in educator networks and media.
• Turning wins into reusable case studies and referrals for sales conversations.
• Diagnosing funnel leaks and testing fixes with a current view of leverage.

Skills

B2B marketing

Pipeline ownership

ABM campaigns

Multi-channel campaigns

MQLs through events

Email marketing

Data-driven

AI tools usage

Tools

AI tools

Job description

Demand Generation Manager | Zero Gravity | London-Hybrid | £45k - £60k

Who Zero Gravity are

Zero Gravity is a tech platform connecting students from low-income backgrounds to university and career opportunities - over 23,000 students supported into top universities to date. In April 2026 they launched an AI-powered tutor, already showing strong early engagement and attainment results, and have since won a government contract to scale it across the UK.

EQL Tech is Zero Gravity's exclusive recruitment partner for this search - all applications and enquiries for this role are handled by EQL Tech on Zero Gravity's behalf.

The role

Zero Gravity has a product that works - schools that try it tend to want more of it - and now needs someone to build the engine that gets it in front of the schools that haven't found it yet. This is a full-funnel role: you're not just running campaigns someone else designed, you own demand generation for the product end to end, from the first LinkedIn post to the pipeline number on a forecast. There isn't a finished playbook waiting for you here - there's a rough one, and you're expected to write the rest of it as you go, ship it, and improve it in the open rather than wait for a perfect plan.

It's a hands-on-plus-strategic role in roughly equal measure. Some weeks you're at a conference stand having real conversations with school leaders; others you're deep in funnel data working out exactly where prospects are dropping off and why. Both matter equally here.

Because the audience is teachers and school leaders rather than typical B2B buyers, the channels and messaging that actually work are different from most SaaS marketing playbooks - which makes this a genuinely interesting problem to solve, not a paint-by-numbers marketing role.

Mission comes before everything else here. Zero Gravity doesn't treat “passionate about impact” as a nice-to-have line on a CV - this shows up directly in how you write copy and choose channels, because messaging that comes from genuine conviction reads differently to teachers than messaging that's just optimised for MQLs. That conviction is weighted equally with marketing track record, not a tie-breaker.

What you'll actually be doing

• Owning the demand engine end to end - setting the strategy, running the channels and campaigns, and owning the outcome, not just the activity metrics underneath it
• Running the events calendar in full: the flagship UK education-sector conferences the organisation shows up at, plus the ones it runs itself (webinars, roundtables, in-house events), from logistics through to the follow-up that actually converts
• Building account-based campaigns that move a teacher or school leader from first contact to sign-up, and from free trial to paying customer - tracked on activation and conversion, not just lead volume
• Building top-of-funnel presence in the exact rooms your buyers already occupy - senior-leader networks, teacher communities, the education press - so you're the name a headteacher already knows before they start looking
• Turning every win into fuel for the next campaign - case studies, quotes and referrals that actually get reused in sales conversations, not filed away and forgotten
• Diagnosing the funnel properly: finding exactly where sign-ups, MQLs and pipeline leak, testing fixes, and keeping a clear, current view of which lever actually moves the number

Where you'll be

Central London, 3+ days/week in the office.

Requirements

Who we're looking for

• Genuine, demonstrable belief in the mission - closing the gap between talent and opportunity for young people the system has overlooked. Weighted equally with the criteria below, not a tie-breaker.
• Currently based in the UK, with the right to work here without sponsorship - the in-office requirement and event schedule make this a hard requirement, not a preference
• A proven B2B marketing track record where you owned pipeline or revenue, not just activity metrics
• Real experience driving MQLs through events, ABM, and multi-channel campaigns
• Comfortable in email marketing, automation, and nurture sequences at a hands-on level
• A genuinely data-driven approach - you can diagnose why a funnel is leaking, not just report that it is
• Real, hands-on competency using AI tools for research, analysis, and day-to-day productivity
• Plain-spoken with data - you can turn funnel metrics into a clear story and say bluntly what's working and what to kill, rather than dressing up a flat number

Strong signal, not a requirement

• UK education sector experience, including familiarity with school procurement
• Experience scaling go-to-market from an early stage
• Startup experience (roughly 20-50 people)
• PR or earned media experience

Compensation, benefits & culture

• Central London, hybrid (3+ days/week in office)
• Full ownership of a demand engine for a product that already has genuine pull in its market
• Share options - genuine ownership in the business, not a token gesture
• Private healthcare, including dental and mental health support, plus gym discounts
• An annual personal-development allowance to spend on your own growth
• Flexible working around the in-office requirement, with equipment set up so you can do your best work from day one
• Fortnightly team socials on the house, plus bigger quarterly events
• 25 days' annual leave plus bank holidays, with extra days off over the Christmas shutdown

Values aren't a poster on the wall here - they're genuinely what holds the team, members, partners, donors and investors together as one community, and it shows up in how decisions actually get made, not just in the induction deck.