Senior Data Scientist - Planning

GroupM; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company GroupM is seeking a Senior Data Scientist for the Planning team. This role involves developing models for media plans, requiring a strong analytical background, programming skills in Python, and experience in data science to drive effective advertising strategies.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• At least 3 years of experience as a data scientist.
• Experience solving optimisation problems with Python.
• Ability to communicate complex analysis clearly.

Responsibilities

• Develop and enhance modelling solutions for media planning applications.
• Perform exploratory data analysis and product prototyping.
• Present insights and findings to stakeholders.

Skills

Analytical Skills

Statistical Knowledge

Programming Proficiency in Python

SQL

Education

Master’s degree or higher in Mathematics, Statistics, Physics, Economics, Computer Science

Tools

git

Job description

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary And Impact

The Planning team within Choreograph’s Insight and Planning pillar build the products that help GroupM’s media agencies create the best possible media plans. Our products combine data from various sources to determine how much, when and where brands should advertise to find the biggest audiences or deliver the highest return on investment. You will be embedded in our full-stack team of data scientists, engineers and product owners.

Key Responsibilities:

You will collaborate within the Planning team to develop and enhance modelling solutions that underly our media planning applications. You will be assisting the team throughout the whole product life cycle, from initial ideation and data exploration to writing production-ready code.

Your day-to-day tasks will include:

• Conceptualizing, developing and implementing models and optimisation modules that deliver the best possible media plans to our clients
• Performing exploratory data analysis, hypothesis testing, data preparation, and product prototyping based on modern statistical and ML/AI methods
• Actively exploring and identifying state-of-the-art solutions relevant to our products
• Building, analyzing, interpreting and tweaking prototypes in line with our product requirements
• Using systems and internal processes efficiently and integrating these in your daily work
• Presenting insights and findings to stakeholders
  
  

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

We are looking for a candidate who can display the following attributes:

• Master’s degree or higher in Mathematics, Statistics, Physics, Economics, Computer Science, or a related field; or equivalent through experience
• At least 3 years of experience as a data scientist
• Excellent analytical skills and strong statistical knowledge, as well as an interest in applying them to complex problems
• Programming proficiency in Python (especially numpy, pandas, scikit-learn, scipy) and SQL
• Experience solving optimisation problems with Python
• Experience with git
• Ability to collaborate effectively with colleagues from data science, product and engineering
• Dedication to quality and passion for continuing to grow the skillsets of yourself and others
• Ability to communicate complex analysis in a clear, precise, and actionable manner to collaborators and stakeholders from a variety of backgrounds
• Experience as a leader: you should be able to take on most of the responsibility for the day-to-day execution of a project and/or guide a small team.
  
  

Nice-to-haves are:

• Experience building applications on GCP
• Experience building agent-based simulations
• Understanding of media planning and/or experience in adtech
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Market Research, Advertising Services, and Online Audio and Video Media

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