Senior Data Insights Analyst

Digital Waffle; Oxford; On-site; GBP 45,000 - 65,000; Full time

Job summary

Digital Waffle is seeking a Senior Data Insights Analyst in Oxford to drive impactful analyses and improve business strategies using data. This role is essential within the Data Insight Team, focusing on optimizing pricing and enhancing product performance through data-driven insights. The ideal candidate will possess advanced analytical skills and will thrive in a dynamic environment where their contributions directly influence the company's success.

Benefits

Autonomy from day one

Clear progression to executive-level opportunities

Collaborative culture where ideas are welcomed

Qualifications

• 5+ years of analytical experience, ideally in pricing or e-commerce.
• Experience with large datasets and tools like Google Analytics.
• Comfortable working under pressure and meeting tight deadlines.

Responsibilities

• Own end-to-end analysis projects: from data ingestion to insight delivery.
• Drive pricing and revenue optimization initiatives.
• Collaborate with Product, Marketing, and Leadership teams.

Skills

Data Analysis

SQL

Power BI

Excel (VBA/macros)

Project Management

Presentation Skills

Commercial Acumen

Education

2:1 or higher in Maths, Statistics, or similar

Tools

Python

Job description

This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Senior Data Insights Analyst

Data-Driven Strategy | Revenue Optimisation | Business Impact

• PowerBI
• SQL
• VBA

Are you an intellectually curious, highly motivated analyst with a passion for turning data into real business value? We’re on the hunt for a Senior Data Insights Analyst to join our fast-growing team in Oxford — someone ready to roll up their sleeves and make a meaningful impact from day one.

This role sits at the core of our business, where data isn’t just a resource — it’s the engine powering our product innovation, customer experience, and revenue growth.

About the Role

As part of our high-performing Data Insight Team, you’ll be working with large datasets to extract critical trends, uncover growth opportunities, and drive fast-paced, data-informed decision-making. You'll influence key business strategies, using insights to directly shape product performance and customer satisfaction.

If you’re someone who loves the challenge of turning raw data into actionable change — and wants the autonomy to make a real difference — this is the opportunity for you.

What You'll Be Doing

• Owning end-to-end analysis projects: from data ingestion and refinement to insight delivery.
• Driving pricing and revenue optimisation initiatives using internal and external datasets.
• Leading continuous improvement cycles through test-and-learn frameworks.
• Collaborating with stakeholders across Product, Marketing, and Leadership teams to influence decisions at board level.
• Reporting on trends and insights using Power BI, SQL, and Excel (VBA/macros).

What You’ll Bring

• Minimum 5+ years of analytical experience, ideally in pricing, revenue, or e-commerce environments.
• Background in industries such as airlines, car rental, comparison shopping portals, or DTC brands is a strong plus.
• Proven track record working with large data sets and multiple data sources (Google Analytics, Google Ads, Meta Ads, etc.).
• Graduate with a 2:1 or higher in a Maths, Statistics, or similar numerate discipline.
• Advanced skills in SQL, Power BI, and Excel (including VBA/macros) are essential.
• Python experience is a bonus.
• Strong commercial acumen and the confidence to present insights and recommendations at the executive level.
• Ability to manage projects independently and collaborate effectively across departments.
• Comfortable working under pressure and meeting tight deadlines.
• Be part of a data-led, high-growth company where your work directly influences company success.
• Autonomy from day one — we value thinkers and doers who take ownership.
• Clear progression to executive-level opportunities in a business that values results.
• A collaborative culture where ideas are welcomed, and curiosity is rewarded.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Retail, Manufacturing, and Airlines and Aviation

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