Senior Data Analyst

Harnham; Liverpool; On-site; GBP 80,000 - 90,000; Full time

Job summary

Harnham is looking for a Senior Data Analyst based in Liverpool to influence data use across multiple teams focusing on customer growth and product performance.

The role involves analyzing customer behavior, building dashboards, and translating complex business challenges into actionable insights. The ideal candidate will have strong SQL skills, experience in customer analytics, and the ability to communicate findings to diverse audiences.

Salary for this position ranges between £80,000 - £90,000, depending on experience.

Qualifications

• Proven ability to analyse customer behaviour and retention metrics.
• Strong communication skills for technical and non-technical audiences.
• Experience with commercial and CRM analytics.

Responsibilities

• Analysing customer behaviour and lifecycle performance.
• Building dashboards and decision-support tools.
• Identifying trends and commercial opportunities.

Skills

Strong SQL

Customer analytics

Stakeholder management

BI and reporting

Experience in fast-paced environments

Tools

Snowflake

dbt

Job description

As a Senior Data Analyst, you will have genuine influence across multiple teams, shaping how data is used to drive customer growth, retention, and product performance in a highly collaborative environment.

THE COMPANY

They are a high‑growth online gambling and sports betting platform backed by significant recent investment and focused on delivering an intuitive, mobile‑first user experience.

THE ROLE

As a Senior Data Analyst, you will partner with stakeholders across the organisation to turn complex questions into actionable insights.

Specifically, you can expect to be involved in the following:

• Analysing customer behaviour, retention, churn, and lifecycle performance.
• Partnering with Product, Growth, CRM, Commercial, and Trading team.
• Translating ambiguous business challenges into structured analytical approaches.
• Building dashboards, reports, and decision-support tools.
• Supporting CRM and customer engagement strategies with data-driven insights.
• Identifying trends, risks, and commercial opportunities through analysis.
• Communicating insights clearly to both technical and non-technical audiences.

SKILLS AND EXPERIENCE

The successful Senior Data Analyst will have the following skills and experience:

• Strong SQL and core analytical capability.
• Experience across customer, commercial, CRM, or product analytics.
• Proven ability to analyse customer behaviour, retention, or lifecycle metrics.
• Strong stakeholder management and communication skills.
• Strong BI and reporting experience.
• Comfortable working in fast-paced and ambiguous environments.
• Familiarity with modern data tools such as Snowflake, dbt, or similar platforms is advantageous.

BENEFITS

The successful Senior Data Analyst will receive the following benefits:

• Salary between £80,000 - £90,000 - depending on experience