Senior CX Strategy Lead: Insights, Journeys & Growth

HH Global Group; Basingstoke; Hybrid; GBP 65.000 - 95.000; Vollzeit

Zusammenfassung

HH Global Group in the United Kingdom is seeking a senior CX strategist to develop, lead and deliver strategic CX programs and campaigns while providing consultancy to clients on CX initiatives and best-practice advice to meet marketing challenges. You will articulate data-driven insights in proposals and briefs as part of a client-facing role.

This role operates on a blended basis between the local HH Global office, client sites when required and home as necessary.

Qualifikationen

• Considerable experience within Brand / CX / CRM / data strategy.
• Practical and hands-on experience of strategy, planning and analyzing multichannel marketing activity, with a focus on Digital.
• Sound experience of working with high profile clients (ideally both B2B and B2C, across several industry sectors) at a senior level.
• Considerable experience of leading large scale multi-channel marketing strategy/campaign/ technology/ insight led and BI projects within the Marketing industry.
• Communicating – able to work and communicate well with non-data literate or data literate stakeholders at any level, to show how insights can support customer engagement strategies.
• Able to read an audience, balancing delivery between the macro and micro picture, happy to go into the detail but equally comfortable providing a ‘helicopter’ view to get the key points across and generate consensus among a senior audience.
• Able to present in an articulate and engaging way – able to take ideas and make them come alive in presentations using software and visual aids.
• Sound analytical understanding and ability to translate analysis into insights, into action.
• Able to sell and influence clients and internal stakeholders using different techniques and approaches.
• Able to build strong relationships based on mutual trust and respect.
• Have a detailed knowledge CX Technologies available in the marketplace and how they can be applied to develop insight, strategy, campaign planning and reporting.
• Understand how digital, social and offline data can be integrated into CX programs
• Proactive, resourceful, capable of multi-tasking and problem solving under pressure
• Have a sound industry knowledge, keeping abreast of developments that may impact our clients

Aufgaben

• Develop CX strategies, CX programs, campaign plans and consumer journeys in order to support communication activities.
• Confidently present strategic proposals and analysis projects to senior clients, using storytelling to excite and inspire.
• Ensure all outputs such as marketing strategy, analysis or technology solutions satisfy the business requirements.
• Write comprehensive briefs to reflect client requirements.
• Support the Client Engagement team in identifying and developing opportunities within existing clients for growth.
• Identify projects’ potential issues for client or third parties and propose solution options for agreement with internal teams, senior management (where necessary) and client.
• Provide accurate work assessments to deliver on time to maximize revenue opportunities.
• Select and provide the most appropriate strategic advice to support the client’s business objectives.

Jobbeschreibung

HH Global Group in the United Kingdom is seeking a senior CX strategist to develop, lead and deliver strategic CX programs and campaigns while providing consultancy to clients on CX initiatives and best-practice advice to meet marketing challenges. You will articulate data-driven insights in proposals and briefs as part of a client-facing role.

This role operates on a blended basis between the local HH Global office, client sites when required and home as necessary.