Senior CRM Strategist

Dentsu Creative; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative agency is seeking a Senior CRM Strategist to lead the development of a comprehensive CRM strategy. This role involves analyzing customer data, creating targeted marketing strategies, and enhancing client relationships to drive loyalty and retention. Join a dynamic team that values creativity and collaboration, where your insights will contribute to impactful marketing solutions. If you have a passion for data-driven strategies and a knack for relationship building, this is your chance to make a significant impact in a vibrant agency culture.

Qualifications

• 4+ years of CRM strategy experience in a top agency.
• Proven ability to manage business segments and develop creative work.
• Strong understanding of marketing theories and research methods.

Responsibilities

• Analyze customer data to identify trends and inform decisions.
• Develop targeted strategies for customer lifecycle stages.
• Build relationships with clients to revitalize CRM efforts.

Skills

CRM Strategy

B2B Marketing

Customer Insights

Communication Skills

Problem-Solving

Relationship Building

Organizational Skills

Account-Based Marketing (ABM)

Education

Bachelor's Degree in Marketing or related field

Tools

GWI

YouGov

WARC

Job description

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Job Description:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses, and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Role Purpose

We’re looking for an ambitious senior CRM strategist who will be responsible for creating the overarching CRM approach for the year, from which we hang the tactical sales promotion activities. They will need to adapt the creative strategy for use in CRM channels like email, SMS, MMS, and also recommend new ways to drive leads, loyalty, and retention.

Responsibilities

• Understanding of marketing data: analyse and interpret customer data with Merkle Data team to identify trends and make informed decisions. Apply marketing principles and strategies effectively in CRM efforts.
• B2B experience: essential, preferably with telco clients.
• Customer insights: deep understanding of SOHO (0-9) customer behaviors, preferences, and needs to develop targeted strategies across sales and customer lifecycle stages.
• Communication skills: effective written and verbal communication to understand customer needs and convey strategies to clients.
• Problem-solving: strong skills to navigate challenges and find solutions.
• Relationship building: as a customer-facing role, with a focus on revitalizing the CRM channel focus.
• Organizational skills: manage multiple tasks and projects efficiently.
• ABM experience: developing and delivering account-based marketing strategies and activations would be beneficial.

What You Bring

• 4+ years CRM strategy experience, including managing a business segment, in a top agency.
• Proven ability to brief and develop creative work with teams.
• Relationship-building skills with clients, proficient in presentations and confident delivery.
• Understanding of key marketing theories (e.g., laws of growth, Binet and Field, behavioral economics) and ability to apply them strategically.
• Knowledge of research methods, their strengths and weaknesses, and expected outputs.
• Ability to synthesize information into provocative insights for innovative work.
• Proficiency with insight tools (GWI, YouGov, WARC) and planning templates (planning cycle, ecosystem models).
• Understanding measurement frameworks, key KPIs, proxies for success, and discussing implications with clients.
• A collaborative, joyful, and playful approach to work, contributing positively to agency culture.

Working with us

Joining Dentsu Creative means being part of a network that delivers ideas at the intersection of brand, culture, and commerce. We value humility, practical problem solving, and inclusive culture, offering opportunities for personal growth and development.

Inclusion and Diversity

Our diverse and inclusive culture enables employees to bring their whole selves to work, fostering innovation and better outcomes. We welcome applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures. We are open to discussing flexible and agile working arrangements and reasonable adjustments for disabilities or medical conditions.

Location:

London

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other

Industries

• Advertising Services