Senior CRM Specialist - Purpose-driven D2C Brand

JR United Kingdom; Slough; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading purpose-driven D2C brand in Slough is seeking a Senior CRM Specialist to enhance customer engagement through intelligent strategies. In this role, you will shape the CRM roadmap, collaborate across teams, and drive campaigns that elevate customer loyalty and retention.

Benefits

Ownership and development opportunities

People-first culture

Commitment to sustainability and impact

Qualifications

• Proven experience in CRM, Lifecycle Marketing, or Retention Marketing.
• Background in subscription, membership, or eCommerce.
• Analytical mindset with a strong test-and-learn approach.

Responsibilities

• Own and execute CRM campaigns across email, SMS, and app comms.
• Develop personalised, data-driven lifecycle journeys for retention.
• Report on CRM performance, using insights to inform strategy.

Skills

CRM platforms

Lifecycle marketing

Segmentation

Personalisation

Campaign analysis

Tools

Klaviyo

Iterable

Salesforce

BI platforms

Job description

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Senior CRM Specialist - Purpose-driven D2C Brand, slough

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Client:

Location:

slough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

6

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

• Purpose-driven D2C brand with a growing customer base.
• Exciting opportunity to shape CRM strategy for a fast-scaling mission-led business.
• Hybrid working with a vibrant, collaborative team culture.

We’re looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, they’re investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. It’s a great time to get involved!

If you're a CRM professional with strong experience in CRM platforms including Klaviyo, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you.

What you’ll be doing

• Own and execute CRM campaigns across email, SMS and app comms.
• Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
• Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
• Champion A/B testing, experimentation and continuous improvement.
• Report on CRM performance, using insights to inform strategy.
• Help shape the long-term CRM roadmap in a fast-paced, growing team.

What experience you’ll need

• Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
• Background in subscription, membership or ecommerce environments.
• Skilled in segmentation, personalisation and campaign analysis.
• Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
• Analytical mindset with a strong test-and-learn approach.
• Collaborative and confident working cross-functionally.
• Passionate about customer experience and brand storytelling.

What you’ll get in return

You’ll join a values-led, high-growth business with a genuinely people-first culture. They’re committed to doing business the right way – prioritising purpose, sustainability and impact alongside growth. You’ll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers.

Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth.

What’s next?

If you’re an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, we’d love to hear from you.

Apply now or get in touch for a confidential chat.