Senior CRM Specialist - Purpose-driven D2C Brand

ADLIB Recruitment | B Corp™; London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading purpose-driven D2C brand is seeking a Senior CRM Specialist to shape their CRM strategy. This role involves executing campaigns, developing customer journeys, and collaborating with cross-functional teams to enhance customer experience. Join a vibrant team dedicated to making a positive impact in the pet care industry.

Benefits

Ownership opportunities

Development opportunities

People-first culture

Qualifications

• Proven experience in CRM, Lifecycle Marketing or Retention Marketing role.
• Background in subscription, membership or ecommerce environments.
• Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.

Responsibilities

• Own and execute CRM campaigns across email, SMS and app comms.
• Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
• Champion A/B testing, experimentation and continuous improvement.

Skills

Segmentation

Personalisation

Campaign analysis

Analytical mindset

Collaboration

Tools

Klaviyo

Iterable

Salesforce

Looker

Job description

Senior CRM Specialist - Purpose-driven D2C Brand

Senior CRM Specialist - Purpose-driven D2C Brand

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ADLIB Recruitment | B Corp provided pay range

This range is provided by ADLIB Recruitment | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Senior Recruitment Consultant - Performance Marketing Recruitment at ADLIB - B Corp Certified

• Purpose-driven D2C brand with a growing customer base.
• Exciting opportunity to shape CRM strategy for a fast-scaling mission-led business.
• Hybrid working with a vibrant, collaborative team culture.

We’re looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, they’re investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. It’s a great time to get involved!

If you're a CRM professional with strong experience in CRM platforms including Klaviyo, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you.

What you’ll be doing

• Own and execute CRM campaigns across email, SMS and app comms.
• Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
• Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
• Champion A/B testing, experimentation and continuous improvement.
• Report on CRM performance, using insights to inform strategy.
• Help shape the long-term CRM roadmap in a fast-paced, growing team.

What experience you’ll need

• Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
• Background in subscription, membership or ecommerce environments.
• Skilled in segmentation, personalisation and campaign analysis.
• Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
• Analytical mindset with a strong test-and-learn approach.
• Collaborative and confident working cross-functionally.
• Passionate about customer experience and brand storytelling.

What you’ll get in return

You’ll join a values-led, high-growth business with a genuinely people-first culture. They’re committed to doing business the right way – prioritising purpose, sustainability and impact alongside growth. You’ll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers.

Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth.

What’s next?

If you’re an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, we’d love to hear from you.

Apply now or get in touch for a confidential chat.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Manufacturing

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