Insights Strategy Lead for Customer-Driven Growth

Merry Hill Group; Castleton; On-site; GBP 65,000 - 90,000; Full time

Job summary

Footasylum is seeking a Customer Insights Manager who will lead data-driven customer understanding across marketing, product and retail teams. You will collect, analyse and synthesise data from multiple sources to inform brand messaging, campaigns, audience targeting and product development.

You will partner with Data, Buying, Design Centre and other stakeholders to deliver actionable insights, build segmentation models, and visualise findings for non-technical audiences, championing data-driven

Qualifications

• Proven experience in customer insights or data analytics.
• Experience translating data into actionable marketing or product strategies.
• Experience with segmentation and campaign optimisation is desirable.

Responsibilities

• Collect and integrate data from multiple sources to understand Footasylum's customers.
• Analyse customer preferences and trends to shape campaigns and product ideas.
• Develop customer segmentation models to improve targeting and personalisation.
• Present findings with clear visuals to stakeholders.

Skills

Customer insights

Cross-functional collaboration

Data storytelling

Tableau

Tools

Tableau

Power BI

Google Analytics

Job description

Footasylum is seeking a Customer Insights Manager who will lead data-driven customer understanding across marketing, product and retail teams. You will collect, analyse and synthesise data from multiple sources to inform brand messaging, campaigns, audience targeting and product development.

You will partner with Data, Buying, Design Centre and other stakeholders to deliver actionable insights, build segmentation models, and visualise findings for non-technical audiences, championing data-driven