Senior CRM Executive - Lifecycle

Deliveroo PLC; Greater London; Hybrid; GBP 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Zusammenfassung

Deliveroo PLC is seeking a Marketing Manager in Lifecycle CRM & Ops to lead global new customer journeys. The role combines technical CRM ownership with hands‑on development of campaigns, experiments and promotions across email, push and in‑app channels.

You will work with Product, Engineering, and Local markets on data‑driven initiatives and ROI measurement. You’ll run lifecycle experiments, personalise journeys at scale, and shape the international strategy with cross‑functional teams.

Qualifikationen

• Bachelor's Degree (Marketing or Business preferred) or strong relevant experience.
• Minimum of 3+ years CRM experience.
• High attention to detail and ability to meet deadlines.
• HTML familiarity and ability to understand changes in templates.
• Experience with CRM automation development and data segmentation.

Aufgaben

• Collaborate with stakeholders to grow the new customer base internationally.
• Build and configure multi‑channel journeys (email, push, in‑app) with audience logic and QA.
• Design and run multi‑variant Lifecycle experiments.
• Create promotions for new customer acquisition and retention.
• Manage in‑app merchandising placements and collaborate with Product.
• Deliver personalised campaigns at scale and explore AI‑driven improvements.
• Own delivery, optimization, and reporting of campaigns and weekly trading.
• Provide post campaign analysis and share actionable insights.
• Collaborate with Global CRM and Marketing Promotions to shape the lifecycle strategy.
• Develop test strategies to optimise performance of campaigns.

Kenntnisse

CRM experience

HTML familiarity

Data analysis

Strong communication

Ausbildung

Bachelor's Degree in Marketing or Business or strong relevant experience

Tools

Braze

Looker

Jobbeschreibung

Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.

About the team

This position will be part of the central CRM & Ops team, composed of 18+ specialists, dedicated to driving and executing global strategic initiatives to grow and retain our New Customer base. Collectively, the team is targeted on growing orders, expanding our subscriber base, improving engagement metrics to retain Deliveroo customers. Serving as the voice of the customer, the CRM & Ops team does this by enhancing personalised user experiences, activating best-in-class campaigns, and putting relevancy at the heart of everything.

The Role

As a Marketing Manager within the Lifecycle CRM & Ops team you are the voice of Deliveroo when speaking with our customers across the globe. You'll operate under a hybrid work model, spending a minimum of three days a week at our London HQ.

Reporting into the Senior Marketing Manager on the New Customer squad, and working closely with stakeholders across Product, Engineering, Global CRM, Marketing Promotions, and Data Science, You’ll be a technical, commercially minded CRM marketer who is hands-on in the tooling: building Lifecycle journeys, setting up experiments and audiences, and configuring promotions and in-app merchandising. You’ll have end-to-end ownership of the New Customer Lifecycle, from journey design and build through to measurement and ROI. You’ll also use personalisation and AI to make journeys more relevant. Your primary focus will be on creating customer‑centric journeys that are highly relevant, using the right channels at the right time to deliver meaningful business impact, while working with local markets as you scale your initiatives internationally.

What you'll be doing

• Collaborate with multiple stakeholders to support growing the new customer base by combining data‑driven insights with CRM best practice to initiate and deliver programs internationally
• Build and configure multi‑channel journeys (email, push, in‑app), including audience logic, triggers, testing and QA
• Design and build multi‑variant Lifecycle experiments
• Create promotions for new customer acquisition and retention, ensuring accurate setup, targeting and tracking
• Manage in‑app merchandising placements, working with Product and Marketing Promotions
• Deliver personalisation at scale, and test where AI can improve content and efficiency
• Own operational delivery, optimisation, reporting of campaigns and weekly trading
• Proactively monitor and report on campaigns to stakeholders & propose/manage changes and optimisations where necessary
• Collaborate with the New Customer Lifecycle Manager and Marketing Promotions teams to develop the global CRM new customers lifecycle strategy
• Collaborate with stakeholders on key projects to create and implement test strategies that optimises performance of new & existing campaigns
• Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it, whilst using marketing technology to help achieve customer touchpoints faster and more efficiently than ever before
• Drive innovative ideas and solutions in response to business and customer needs
• Provide regular communication with stakeholders, such as the central marketing team, product and engineering teams and local markets, to ensure workloads & deadlines are managed efficiently (we love Slack channels for everything)
• Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas

Requirements

• Bachelor's Degree (Marketing or Business preferred) or strong relevant experience
• A minimum of 3+ years CRM experience
• Can work in a fast-paced environment and prioritise workload
• Attention to detail and campaign deadlines are adhered to, maintaining high standards of accuracy
• Highly computer literate with:
• HTML familiarity (ability to understand where changes need to be made)
• Technical knowledge in CRM automation development
• Good communication skills and ability to coordinate with multiple stakeholders groups
• Data visualisation tools & reporting experience (Looker preferred)
• CRM deployment experience (Braze or similar is a plus!)

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information..

Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!