Senior CRM Executive

AllSaints; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Wardrobe allowance

Hybrid working in East London studios

Employee discounts

Job summary

AllSaints is seeking a Senior CRM Executive to oversee global CRM campaigns across Email, SMS, Push and In‑App. You will balance technical execution, data analysis and commercial planning, guiding junior team members and collaborating cross‑functionally with Trade, Design, Analytics and Tech.

The role is based in East London with a hybrid working model, offering opportunities to lead lifecycle programs and optimise automated journeys while ensuring brand guidelines and customer journeys remain

Qualifications

• Experience building, launching and optimising CRM campaigns across channels.
• Strong data handling and analysis for lifecycle and transactional messaging.
• Ability to plan calendars and align campaigns with trading priorities.
• Experience leading junior team members in a fast-paced retail environment.

Responsibilities

• Lead day-to-day CRM operations across Email, SMS, Push and In-App.
• Own the CRM communications calendar and align with brand priorities.
• Support campaign execution to drive customer lifecycle engagement.
• Mentor Junior CRM Executive and CRM Executive.
• QA testing, segmentation and dynamic content before deployment.
• Analyse results and present to senior stakeholders.

Skills

CRM campaigns

Multi-channel

Data analysis

Team leadership

Stakeholder mgmt

Excel/Sheets

ESP experience

Tools

Emarsys

Klaviyo

Attentive

Looker

Google Analytics

Job description

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

We are looking for a Senior CRM Executive to join our CRM team, reporting directly to the Global CRM Manager. In this role, you will support the delivery of our global CRM strategy and oversee daily operations across multi‑channel campaigns. You will work closely with the Global CRM Manager while guiding and supporting our Junior CRM Executive and CRM Executive. This role requires a candidate with strong fast‑fashion retail experience who can balance technical execution, data analysis, and commercial campaign planning.

WHAT YOU’LL DO

• Lead day-to-day operations, including building and scheduling lifecycle, promotional, and transactional
• campaigns across Email, SMS, Push, and In-App
• Own the CRM communications calendar, ensuring alignment with trading and brand priorities
• Support campaign execution across channels to drive customer lifecycle engagement
• Ensure all CRM activities adhere to brand guidelines and maintain a consistent customer journey
• Manage and optimise automated customer journeys alongside the CRM Manager
• Lead campaign QA and testing to verify logic, segmentation, and dynamic content before deployment
• Utilise audience segmentation and dynamic content to deliver targeted messaging
• Understand the technical setup of the CRM platform and collaborate with the Digital Product Lead on platform healthand integrations
• Monitor daily and weekly CRM performance, provide initial analysis, and contribute to standard reporting outputs
• Analyse campaign results to identify improvements and present findings to senior stakeholders
• Suggest new A/B testing approaches and adapt strategies based on changing customer behaviour or trading priorities
• Work alongside the CRM Manager to mentor and guide the Junior CRM Executive and CRM Executive, delegatingtasks and reviewing output
• Partner cross-functionally with Trade, Design & Content, Analytics, Performance Marketing, Compliance, Buying, Merchandising, and Tech
• Keep up to date with industry developments to ensure activities remain market-leading and fully compliant

WHAT SKILLS DO I NEED?

• Proven track record in building, launching, and optimising CRM campaigns using a Tier-1 ESP (e.g., Emarsys, Klaviyo, Attentive) within e-commerce or fast-paced fashion retail
• Strong proficiency in Excel/Google Sheets (data handling, complex formulas) and experience using Google Analytics and Looker
• Strong understanding of CRM data structures and multi-channel messaging (Email, Push, SMS, In-App)
• Ability to plan campaign calendars, select relevant products for commercial alignment, and provide constructive feedback on visual assets
• Highly organised, resilient, and adaptable to shifting business requirements
• Team management and leadership experience is desirable
• Excellent team player with a collaborative approach to working
• Strong communication and interpersonal skills with the ability to collaborate effectively across teams

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

BENEFITS

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!

#WeAreAllSaints

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.