Senior CRM Executive

Forge Holiday Group; Chester; Hybrid; GBP 20,000 - 33,000; Full time

Benefits offered by this job

33 days holiday

Extra holiday days

Birthday day off

Volunteering days

Enhanced Maternity & Paternity Leave

Hybrid & flexible working

Health cash plan

Wellbeing discounts

24/7 mental health support

Holiday discounts for you and family

Job summary

Forge Holiday Group in the United Kingdom is seeking a Senior CRM Executive (Owner) to take hands-on ownership of our Owner CRM journeys across multiple brands. You will build and optimise campaigns in Klaviyo, manage audience segmentation and collaborate with Data & Analytics, Marketing and external partners to drive engagement and retention.

You will work across email, SMS/WhatsApp, mobile apps and direct mail, applying data-driven insights to improve performance while ensuring GDPR

Qualifications

• Hands-on CRM experience with automated journeys and campaign optimisation.
• Experience with marketing automation platforms, ideally Klaviyo.
• Understanding of multi-channel marketing including email, SMS/WhatsApp, mobile apps and direct mail.
• Strong data and analytical skills with insight to improve performance.
• Good understanding of email deliverability, consent, preference management and UK GDPR.
• Confident stakeholder management and experience working with external agencies or suppliers.
• Experience in travel, tourism or hospitality is a bonus.
• HTML/CSS knowledge or mentoring colleagues would be great.

Responsibilities

• Own and optimise the Owner CRM calendar and key lifecycle journeys.
• Build and deliver campaigns and automated journeys using Klaviyo.
• Manage audience segmentation, targeting and campaign quality across multiple brands.
• Use data, insight and testing to improve engagement, conversion and retention.
• Work closely with Data & Analytics, Marketing and external partners.
• Support lead generation activity and campaign delivery with our third‑party agency.
• Share learnings and champion best practice across CRM and Regional Marketing.
• Deputise for the CRM Manager when required, building leadership experience.

Skills

CRM campaigns

Multi-channel marketing

Data analytics

Email marketing

Stakeholder management

Customer segmentation

Tools

Klaviyo

Job description

Join Forge Holiday Group as a Senior CRM Executive (Owner)!

We’re looking for a Senior CRM Executive (Owner) to join our CRM team and help build stronger, smarter and more valuable relationships with our holiday homeowners. This is a hands‑on role with real ownership, giving you the opportunity to shape CRM activity across some of our leading holiday brands.

• Up to £33,000 per annum
• 37.5 hours per week, Monday to Friday, 9am–5:30pm
• Reporting to our CRM Manager (Owner)
• Part of our CRM team

What you’ll be doing:

• Own and optimise the Owner CRM calendar and key lifecycle journeys
• Build and deliver campaigns and automated journeys using Klaviyo
• Manage audience segmentation, targeting and campaign quality across multiple brands
• Use data, insight and testing to improve engagement, conversion and retention
• Work closely with Data & Analytics, Marketing and external partners
• Support lead generation activity and campaign delivery with our third‑party agency
• Share learnings and champion best practice across CRM and Regional Marketing
• Deputise for the CRM Manager when required, building your leadership experience

What you’ll bring:

• Strong hands‑on CRM experience, including automated journeys and campaign optimisation
• Experience with an enterprise ESP or marketing automation platform, ideally Klaviyo
• Understanding of multi‑channel marketing, including email, SMS/WhatsApp, mobile apps and direct mail
• Strong data and analytical skills, with experience using insight to improve performance
• Good understanding of email deliverability, consent, preference management and UK GDPR
• Confident stakeholder management and experience working with external agencies or suppliers

Experience in travel, tourism or hospitality, working across multiple brands, B2B or full‑lifecycle sales campaigns is a bonus. HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great.

• 33 days holiday (+ up to 5 extra with long service)
• Option to purchase extra holiday days if you wish
• A day off for your birthday
• Two paid volunteering days per year
• Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• Hybrid & flexible working
• Health cash plan, wellbeing discounts, and 24/7 mental health support
• Exclusive discounts on holiday stays for you, family, and friends

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process?

Ready to make your mark? Join Forge Holiday Group and help shape CRM journeys that connect holiday homeowners with some of the UK’s most‑loved holiday brands.