Senior CRM Analyst

TieTalent; Wilmslow; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading pet care company in the UK is seeking a Senior CRM Analyst to deliver insight-driven campaigns. This hybrid role involves leading data analytics efforts to optimize customer journeys and enhance engagement. The ideal candidate will have strong SQL skills and a proven track record in CRM analytics. Join a passionate team focused on making a difference in pet care through data excellence.

Qualifications

• Strong SQL skills and experience with large-scale data warehouses.
• Proven track record in CRM analytics and campaign measurement.
• Ability to translate complex data into clear, commercial insights.

Responsibilities

• Lead the data, targeting and analytics behind our CRM strategy.
• Optimise customer journeys across the lifecycle.
• Deliver actionable insights through storytelling and visualisation.
• Influence campaign strategy with robust analytics.
• Champion analytical best practices and process improvements.

Skills

Strong SQL skills

CRM analytics experience

Clear data insights

Power BI experience

Collaborative mindset

Tools

Salesforce Marketing Cloud

Job description

Join to apply for the Senior CRM Analyst role at TieTalent

Are you a data-driven CRM expert ready to make a real impact in a purpose-led business that puts pets and their people first?

Join our passionate CRM team at Pets at Home as a Senior CRM Analyst on a fixed term contract to cover maternity leave. In this pivotal role, you’ll partner with marketing to deliver smart, insight-led campaigns that drive customer engagement and maximise Return on Investment.

This role offers hybrid working (one day per week/fortnight in the office) from our Support Office in Handforth, Cheshire.

What you’ll do

• Lead the data, targeting and analytics behind our CRM strategy
• Optimise customer journeys across the lifecycle
• Deliver actionable insights through storytelling and visualisation
• Influence campaign strategy with robust analytics
• Champion analytical best practices and process improvements

What you’ll bring

• Strong SQL skills and experience with large-scale data warehouses
• Proven track record in CRM analytics and campaign measurement
• Ability to translate complex data into clear, commercial insights
• Experience with tools like Power BI and Salesforce Marketing Cloud (a plus!)
• A collaborative mindset and mentoring skills

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!

Why Pets at Home?

We’re more than just a pet retailer—we’re a community. Join a team that values innovation, wellbeing and making a difference every day.

Ready to unleash your potential? Apply now and help us shape the future of pet care through data-driven CRM excellence.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Business Development and Sales
• Industries: Technology, Information and Internet

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