Senior Creative (Remote)

Fanatics Betting & Gaming; Leeds, Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Fanatics Betting & Gaming in the UK is seeking a true hybrid creative lead who can translate briefs into bold, high‑impact campaigns across paid social, digital, CRM, display, and in‑product messaging.

You will own the concept from brief to finish, writing headlines and scripts while guiding art direction. With 5+ years in a creative role, you’ll bring a deep understanding of how visual, copy and brand align to engage players in regulated iGaming.

Qualifications

• 5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
• A portfolio of concept-led work alongside high-volume executional work.
• A Deep understanding of how visual, copy and brand play together to create compelling advertising.
• A natural feel for culture, disruption and what makes people stop scrolling.
• The ability to take feedback, sharpen the idea and move fast while retaining the craft.
• Curiosity about AI image, video and copy tools, and good judgment about when to use them.
• Experience in iGaming, sports betting, entertainment or another regulated category.
• Experience writing for CRM and lifecycle.

Responsibilities

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights, and treat testing as a creative tool.
• Work with the design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, working with Legal and Compliance on DISCLAIMERS and responsible gaming messaging.

Skills

Art direction

Copywriting

Visual storytelling

Brand voice

Campaign ideation

Feedback iteration

AI tools curiosity

iGaming experience

Job description

Leeds, England, United Kingdom; London, England, United Kingdom

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The role

We're looking for a true hybrid: someone who thinks in ideas and can execute both the words and the pictures. You'll take a brief from blank page to finished work across social, performance, CRM, display, OOH and in-product. Some weeks that means a campaign platform, and some weeks it means forty variants of a winning ad. You'll care about both.

What you'll do

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights, and treat testing as a creative tool.
• Work with the design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, working with Legal and Compliance on DISCLAIMERS and responsible gaming messaging.

What you bring

• 5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
• A portfolio of concept-led work alongside high-volume executional work.
• A Deep understanding of how visual, copy and brand play together to create compelling advertising.
• A natural feel for culture, disruption and what makes people stop scrolling.
• The ability to take feedback, sharpen the idea and move fast while retaining the craft.
• Curiosity about AI image, video and copy tools, and good judgment about when to use them.
• Experience in iGaming, sports betting, entertainment or another regulated category.
• Experience writing for CRM and lifecycle.

Your first 90 days

You’ll learn the brand and our players, work on live briefs and present them business wide.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE - a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

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