Senior Creative Designer – Digital Packaging

Twinkl Educational Publishing; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Job summary

A leading educational publishing company is seeking a Senior Creative Designer to enhance their digital packaging and resource presentation. This role combines digital design with strategic creativity to improve user engagement and product visibility. The ideal candidate will work closely with marketing and creative teams to develop scalable design systems and templates, ensuring a compelling visual experience for customers. Join a supportive culture that values innovation and collaboration, and make a significant impact on a high-visibility product.

Benefits

33 annual leave days per year

Westfield Health

Cycle-to-work scheme

Long-term service reward

Enhanced maternity and paternity pay

Qualifications

• Solid background in digital design and illustration.
• Experience designing at scale with automation and templating.

Responsibilities

• Lead the end-to-end design strategy for resource packaging.
• Design high-converting preview templates that work at scale.
• Conduct A/B testing to optimize creative decisions.

Skills

Digital Design

Illustration

Visual Storytelling

Collaboration

Education

Experience in Subscription-Based Products

Tools

Adobe Creative Suite

Figma

Job description

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Senior Creative Designer – Digital Packaging

Job Reference twinkl/TP/661/1247

Number of Positions:

1

Contract Type:

Full Time

Competitive

Working Hours:

37.5

Location:

Remote - UK

Closing Date:

12/06/2025

Job Category:

Growth

Region / Division:

Not Applicable

Business Unit:

Not Applicable

Job Introduction

Senior Creative Designer – Digital Packaging

Location: Remote UK

Line Manager / Points of Contact: Head of Creative, Head of Product Marketing

We are seeking a self-driven and innovative Senior Creative Designer to reinvent how our customers experience Twinkl resources at first glance. This unique role blends strong digital design craft with an eye for packaging, automation, and conversion-focused creativity - alongside a confident grasp of copy. While not a full copywriting role, the ideal candidate will be comfortable crafting short, impactful messaging that enhances the visual work and helps drive engagement.

The successful candidate will play a pivotal role in transforming our resource packaging/ previews (the digital equivalent of an activity book cover) into compelling visual assets that combine smart design, illustration and concise copy to increase subscriptions and product visibility. You'll work closely with our Product Marketing team and the Head of Creative to roll out a scalable system of automated templates across thousands of digital assets - relying on strong testing strategy and data insights from Product Marketing and Product/CRO teams to inform and refine creative decisions. This is a high-impact opportunity suited to an experienced mid-weight or senior designer ready to make their mark.

As a Senior Creative Designer, you will:

Reimagine and lead the end-to-end design strategy for Twinkl’s resource packaging/preview images

Design visually engaging, high-converting preview templates that work at scale

Work with product, creative, and tech teams to implement automations that simplify creative production and increase consistency

Use existing resource artwork to create enhanced, emotionally engaging preview visuals that drive curiosity and action

Work with teams to conduct A/B testing to optimise creative decisions based on user behaviour

Roll out and document design systems, templates, and style guides for long-term maintainability

Stay ahead of trends in digital packaging, subscription marketing, and automation tools to ensure Twinkl remains at the cutting edge

Collaborate with internal teams to make data-informed creative decisions that directly impact business outcomes

Contribute to a supportive, experimental culture that encourages bold creative thinking and iteration

Communicate clearly with stakeholders to align expectations and champion the value of strong design

To succeed in the role, you will:

Have a solid background in digital design and illustration, ideally with experience in subscription-based products

Be passionate about packaging design principles and understand how to use visual storytelling to drive conversion

Be highly motivated, proactive, and able to work independently

Demonstrate proven experience designing at scale, with automation and templating experience as a core skill

Bring experience testing creative (A/B, UX testing or CRO) and iterating designs for performance

Be a collaborative communicator who thrives in cross-functional teams

Be an innovator, excited by experimentation and evolving best practices

Be deeply familiar with Adobe Creative Suite and Figma (or equivalent)

Bonus:Experience working with front-end devs or no-code automation tools

Bonus:Experience in physical product packaging

You’ll work with:

Head of Creative

Head of Product Marketing

Brand & Creative Agency Director

Product and Engineering Teams

Production Teams

Who this is perfect for:

This project is ideal for a Senior Creative Designer looking to take ownership of a strategic, business-critical design challenge. If you enjoy working in a fast-paced, creative environment and want to leave a lasting mark on a high-impact product, we want to hear from you.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

Quarterly company awards programme

Seasonal events

Cervical and Prostate screening

Company sick pay after 3 months of service

After probation - cycle-to-work scheme

Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave