Senior Copywriter and Content Manager

Finisterre; Hugh Town; On-site; GBP 35,000 - 50,000; Full time

Job summary

Finisterre is seeking a Senior Copywriter and Content Manager to craft compelling narratives that resonate with audiences and drive brand engagement. This role involves developing strategic messaging aligned with the company's sustainability ethos and overseeing content creation across multiple platforms, contributing to Finisterre's mission of promoting ocean conservation through innovative storytelling.

Benefits

Discretionary bonus scheme

Pension scheme with Nest

25 days holiday plus up to 8 bank holidays

60% product discount

Life assurance and employee assistance program

Access to wellbeing programs

Paid volunteering opportunities

Individual training and development plans

Qualifications

• Expertise in maintaining brand voice across channels.
• Proven experience in localising content for global markets.
• Skilled in creating content strategies that drive brand growth.

Responsibilities

• Develop and maintain a consistent brand voice.
• Lead content strategy for brand growth.
• Create engaging copy across various channels.

Skills

Brand Voice Development

Content Strategy

SEO Optimization

Storytelling

Collaboration

Education

Relevant Degree in Marketing, Communications, or similar

Job description

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre is a leader in its field and proudly B Corp certified. We design functional and sustainable products for those that share a love of the sea. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and ocean daily.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Be Brave, Inspire Others, Stay Grounded, Show Up, Keep Charging and Love the Sea, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

ABOUT THE ROLE

Are you a wordsmith with a passion for the sea? Finisterre, the pioneering sustainable surf brand creating enduring outdoor wear for life in and around the ocean, is seeking a Senior Copywriter and Content Manager. In this role, you'll craft stories that not only inspire and engage our dedicated community but also captivate new audiences and expand our reach into international markets.

You’ll develop authentic, strategic messaging that reflects Finisterre’s commitment to product, environment and people. Collaborating closely with our creative, marketing, and product teams, you and the team will produce impactful campaigns and customer journeys that spark curiosity and loyalty.

From driving SEO-optimised storytelling to overseeing international content expansion, you’ll have the chance to shape how Finisterre connects with its audience globally. Whether crafting compelling product descriptions, spearheading integrated campaigns, or embracing the latest AI tools to enhance creativity, your work will drive real impact, both for the business and for the planet.

If you thrive on collaboration, creative leadership, and the opportunity to mentor a team while amplifying the voice of a purpose-driven brand, this role is your wave to catch.

Ready to write the next chapter with us? Apply now to be part of a brand that’s redefining the future of sustainable adventure.

KEY RESPONSIBILITIES

• Crafting Brand Voice and Tone: Develop and maintain a consistent brand voice that aligns with Finisterre’s sustainability, ocean conservation, and adventure values.
• Strategy Development: Lead content strategy to support brand growth, including video, blog, and podcast content, with clear success metrics.
• Content Creation: Write engaging copy across channels (website, social media, emails) to meet brand and business objectives.
• Storytelling: Use storytelling techniques to communicate Finisterre's brand, mission, and values to foster emotional connections with the audience.
• Customer Journeys: Map and optimize customer journeys, ensuring messages align with customer needs at each stage, from awareness to purchase.
• Campaign Development: Collaborate with the Creative Lead to develop and execute integrated marketing campaigns with compelling copy.
• International Growth: Oversee translation efforts and ensure brand voice consistency across languages and markets.
• Coach, mentor and train team members to build knowledge, skills and expertise essential in their role for now and in the future.
• Keep a culture of open communication and feedback within the team and its direct contacts.

WHAT YOU’LL BRING TO FINISTERRE

• Expertise in developing and maintaining a consistent brand voice across all channels, ensuring alignment with Finisterre’s sustainability and adventure ethos.
• Proven experience in localising content for global markets, ensuring messaging resonates across diverse cultures while maintaining brand integrity.
• Skilled in creating content strategies that drive brand growth, with a focus on integrated campaigns (seasonal promotions, sustainability initiatives, etc.).
• Expertise in crafting product-centric, conversion-focused copy for both online and in-store experiences, optimised for SEO to drive organic growth.
• Experience managing content teams, freelancers, and cross-functional collaboration, ensuring content aligns with broader brand goals and deadlines.
• Passionate about communicating sustainability initiatives and aligning product stories with eco-conscious messaging to build a loyal customer base.
• Ability to track content performance, extract insights, and optimise copy for better engagement, conversion, and ROI.

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers. Candidate must be based in or willing to re-locate to Cornwall and be able to commute to St Agnes daily.

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time permanent contract, based at Headquarters at Wheal Kitty, St Agnes, Cornwall.

We’ll invest in you with a competitive salary, circa £35K- £50K, depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 25 days holiday per year, plus up to 8 UK bank holidays
• Additional holidays for length of service
• Your birthday day off
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Life assurance with access to an employee assistance program
• Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
• Regular company social events
• Paid volunteering opportunities – we will support you in giving back to communities and causes
• Various discounts from our B Corp community
• Individual training and development plans
• Sea Tuesday companywide updates
• And so much more!

Closing date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.