Senior Copywriter

NEW LOOK; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading fashion brand is seeking a creative copywriter to join their Content team. This role involves writing engaging copy across various channels, ensuring brand consistency while working with Marketing and Social teams. Ideal candidates will have a strong fashion knowledge and at least 2-3 years of copywriting experience.

Benefits

40% staff discount

Profit-related bonus scheme

AXA Private Medical Scheme

Virtual GP access

Life assurance policy

Extra leave with buy more holiday scheme

Extra paid day off on birthday

Enhanced maternity and paternity leave

Interest-free season ticket loans

Cycle2Work scheme

Qualifications

• 2-3 years’ experience in a fashion/retail copywriting role.
• Excellent written English and editorial awareness.
• Knowledge of SEO best practices.

Responsibilities

• Owning the brand tone of voice across all touchpoints.
• Creating multichannel copy including marketing emails and social media captions.
• Supporting idea generation for campaigns and content.

Skills

SEO best practices

Copywriting

Time management

Attention to detail

Fashion knowledge

Job description

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 360 stores in the UK and Republic of Ireland.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

THE ROLE:

An integral part of the Content team, and sitting in the creative copywriting team, you will maintain the New Look tone of voice across all digital and physical touchpoints, delivering creative yet commercially minded copy and content. This role suits a creative individual with an abundance of ideas, an impeccable grasp of grammar, and a keen eye for detail. You should be comfortable brainstorming seasonal concepts as well as writing captions for Instagram and reactive push notifications.

Working closely with the Creative, Brand, and Social teams to ensure consistency across all channels, you’ll write compelling, original, and informative copy and contribute to evolving our brand voice.

WHATS IN IT FOR YOU:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discounts and offers
• Profit-related bonus scheme
• AXA Private Medical Scheme
• Virtual GP access for you and your children
• All employees are covered by our life assurance policy from day one
• Extra leave with our buy more holiday scheme
• Extra paid day off on your birthday
• Enhanced maternity, paternity, and adoption leave, and shared parental leave
• Interest-free season ticket loans for your commute
• Cycle2Work scheme for eco-friendly commuting
• Partnership with Retail Trust and Fashion & Textile Children's Trust

WHAT YOU’LL BE DOING:

• Owning the brand tone of voice across all touchpoints
• Writing clear, concise, and accurate copy demonstrating good brand and fashion knowledge
• Creating multichannel copy including campaign straplines, editorials, marketing emails, push notifications, app inbox messages, ads, site furniture, packaging, social media captions, in-store POS, announcements, crisis comms, PR, UX, radio, video, homepages, and OOH ads
• Supporting the Senior Content and AD Lead with idea generation for campaigns and content
• Building relationships with Creative, Marketing, and Social teams, being a true team player
• Supporting sustainability projects with appropriate copy, keeping up with legal guidelines
• Creating engaging copy for promotions and reactive trade pushes
• Developing seasonal and store messaging

WHO YOU ARE:

• 2-3 years’ experience in a fashion/retail copywriting role
• Excellent written English, editorial awareness, and meticulous editing skills
• Ability to work quickly and accurately with attention to detail
• Knowledge of SEO best practices and channel-specific nuances
• Strong time-management skills to meet deadlines and handle multiple projects
• Impressive knowledge of fashion trends, pop culture, designers, and brands
• Organized and creative with original, on-brand copy
• Ability to produce compelling copy that resonates with audiences
• Reliable in delivering copy on time
• Ability to build strong internal relationships

We care about you and the planet, celebrating inclusion and diversity. We offer development opportunities and flexible working patterns. Please submit your CV in a simple format, such as Microsoft Word, for a smooth application process.