Senior Content Strategy Manager

PlayStation Global; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming company in Greater London is seeking a Senior Content Strategy Manager to enhance PlayStation Plus, the world’s largest gaming subscription service. The successful candidate will have over 5 years of experience in content strategy, strong analytical skills, and the ability to manage complex projects in an evolving environment. This role requires collaboration across multiple teams while shaping long-term business strategies and influencing key stakeholders. Candidates should be data-driven and adept at visualizing insights effectively.

Qualifications

• 5+ years of experience in content strategy, planning, and customer offers.
• Strong analytical skills to present complex data clearly.
• Proven experience in high-performing teams with excellent communication.

Responsibilities

• Develop content strategy framework and lifecycle management.
• Use data to understand player behaviors and shape content strategy.
• Maintain strong network of stakeholders to align strategies.
• Apply customer insights to inform and refine content plans.
• Develop long-term content strategies that engage customer cohorts.
• Support a multi-million-dollar content budget.

Skills

Marketing

Data Visualization

Tableau

Customer Segmentation

Microsoft Powerpoint

Investment Banking

Strategic Planning

Financial Modeling

Customer relationship management

Management Consulting

Google Suite

Analytics

Job description

Why PlayStation

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.

Senior Content Strategy Manager

San Mateo CA (hybrid)

OR

London UK (hybrid)

Would you like to be part of the team that makes PlayStation Plus the greatest game subscription service in the world? If so we have an exciting opportunity for a seasoned Senior Content Strategy Manager to join the PlayStation team that runs PlayStation Plus the worlds largest gaming subscription service.

This is a unique opportunity to work in a team that drives significant impact for players, our partners and PlayStation in a fun fast‑paced environment.

This role requires a mix of working across multiple complex projects with limited instructions, critical thinking, strategic planning, strong execution, commercial mindedness, excellent storytelling and a proven ability to partner optimally across multiple teams and divisions. You’ll combine quantitative and qualitative analysis to build and lead holistic plans while understanding the customer and the strategic & financial impact of those choices ensuring the best decision.

The ideal person for this role will have proven experience in influencing senior stakeholders, an understanding of the gaming industry, enjoy using data to solve problems, the ability to visualize numbers in a clear and concise way and lead workstreams effectively in an environment that’s constantly evolving.

Key Responsibilities

• Content Strategy Development: Shape the PlayStation Plus content strategy framework, lifecycle management and tactics determining which types of games are included in the service to delight our subscribers while also creating substantial value for publishers supporting the company’s commercial success and helping to evolve the service and benefits over time.
• Performance Analysis: Use data to understand player behaviors and shape the content strategy and genre / title targeting.
• Collaborative Partnership: Maintain strong network of stakeholders across multiple business areas including content acquisition, engagement, analytics, sales, marketing, third‑party relations and PlayStation Studios to align strategies, optimize outcomes and support internal initiatives.
• Commercial Insight: Apply customer commercial and publisher insights to inform and refine content plans.
• Long‑Term Planning: Develop 1‑3 year content strategies and plans that target and engage customer cohorts. Collaborate with partners to build long‑term business plans that align with the broader PlayStation strategy.
• Budget Management: Support a multi‑million‑dollar content budget shaping the strategy that defines how we execute the budget to maximize impact.

What We’re Looking For

• Experience: At least 5 years of experience in content strategy, proposition development, commercial planning and customer offers in gaming, apps, video, music or subscription services.
• Analytical Skills: Strong analytical and numerical skills. Ability to break down complex data and present it clearly and actionably.
• Team Collaboration: Proven experience working in high‑performing teams ideally in an international or remote working structure. Excellent communication skills for building relationships and influencing cross‑functional partners.
• Strategic and Tactical Thinking: Ability to think strategically and execute tactically with persistent attention to detail. Adapt quickly and manage multiple projects in a dynamic environment.
• Industry Knowledge: Knowledge and experience of the digital gaming landscape, key players and competitive offerings.
• Leadership Skills: While this role will not be a people manager the successful candidate will be highly autonomous and responsible for the results of projects and initiatives.

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Required Experience

Manager

Key Skills

• Marketing
• Data Visualization
• Tableau
• Customer Segmentation
• Microsoft Powerpoint
• Investment Banking
• Strategic Planning
• Financial Modeling
• Customer relationship management
• Management Consulting
• Google Suite
• Analytics

Employment Details

• Employment Type: Full Time
• Experience: years
• Vacancy: 1