Senior Content Strategist for Digital Experience (Remote/London)

Salt; Greater London; Remote; GBP 80,000 - 105,000; Full time

Job summary

Salt is seeking a senior Content Strategist for a UK-based project with remote flexibility. The contract runs 2–20 November, with meetings in London if required.

The role focuses on content strategy, information architecture, governance, and content discoverability for a high-profile website and digital experience transformation. Deliverables include stakeholder interviews, content audits, content model recommendations for a headless CMS, IA input, and contribution to a brand/KPIs workshop.

Qualifications

• Senior content strategist or strategy director for large corporate/financial services sites.
• Experience conducting content audits and stakeholder interviews.
• Experience writing content models and governance for a headless CMS.
• Contentful experience is a plus.
• Ability to structure content for discoverability by search engines and LLMs (AEO/GEO).
• Confidently present to senior client stakeholders.

Responsibilities

• Co-lead stakeholder interviews with the CX lead and synthesize themes.
• Audit current website content for structure, quality, duplication, tone and governance.
• Develop content strategy principles and model recommendations for headless CMS.
• Contribute to information architecture and future-state journeys.
• Support client goals, KPIs and brand workshop.

Skills

Content strategy

Stakeholder interviews

Content audits

Governance

Headless CMS

SEO content

Presenting to clients

Tools

Contentful

Job description

Salt is seeking a senior Content Strategist for a UK-based project with remote flexibility. The contract runs 2–20 November, with meetings in London if required.

The role focuses on content strategy, information architecture, governance, and content discoverability for a high-profile website and digital experience transformation. Deliverables include stakeholder interviews, content audits, content model recommendations for a headless CMS, IA input, and contribution to a brand/KPIs workshop.