Senior Content Strategist, European Markets

Etsy; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a Senior Content Strategist to enhance localized content for European markets. This role involves collaborating with diverse teams to create engaging campaigns, ensuring consistency across various channels, and managing freelance writers. With a focus on storytelling and cultural relevance, you will play a pivotal role in showcasing a vibrant community of makers. This full-time position offers a competitive salary, equity package, and a supportive work environment that values flexibility and diversity. If you are passionate about content and eager to drive impact, this opportunity is perfect for you.

Benefits

Equity Package

Annual Performance Bonus

Flexible Work Modes

Competitive Benefits

Qualifications

• Proven experience creating engaging content for European audiences.
• Ability to develop and implement content strategies for blogs and emails.

Responsibilities

• Lead localized content creation for UK, Germany, and France markets.
• Collaborate on marketing campaigns and manage local freelance writers.

Skills

Content Creation

Copywriting

Data Analysis

Collaboration

Fluent in English and German

Basic French Language Skills

Tools

Content Management Systems

Analytics Tools

Photo Editing Software

Job description

Senior Content Strategist, European Markets

Join to apply for the Senior Content Strategist, European Markets role at Etsy.

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

What’s the role?
As the Senior Content Strategist, European Markets, you will lead localized content creation and copywriting for our UK, Germany, and France markets. You'll partner with marketing channel owners, brand strategists, merchandisers, and more to develop engaging and trustworthy campaigns and experiences for our European markets, building Etsy's local credibility while highlighting and celebrating our global community of talented makers and curators.
This is a full-time position reporting to the Senior Manager, Buyer Content Strategy. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
Candidates based in the United Kingdom will be considered for this role.
Etsy offers flexible work modes to meet diverse needs and preferences. Learn more about our Flex and Office-based work modes and workplace safety policies [here].

Team and Responsibilities
This role sits on the Brand Copy & Editorial Team, part of the larger Etsy Brand Content Team. Our team inspires action through strategic storytelling, bringing the brand to life through buyer initiatives and product surfaces, and driving engagement with compelling content tailored to our international markets. We showcase Etsy’s creative community and encourage repeat engagement.

Daily Tasks Include:

1. Supporting regional marketing moments calendar development and identifying cultural relevance opportunities.
2. Evolving strategies for market-specific blogs in the UK, Germany, and France using research and data insights.
3. Partnering with CRM to build and implement localized content plans for emails, push notifications, and landing pages.
4. Supporting content needs for buyer channels, including social media, SEO, and onsite content, aligning programming across channels.
5. Facilitating editor reviews of translated content to ensure style and tone consistency, working with translation teams to enhance localization quality.
6. Onboarding, managing, and editing local freelance writers, ensuring adherence to Etsy’s style guide and tone, sourcing in-market freelancers as needed.
7. Monitoring industry trends, news, and emerging technologies for growth opportunities.

Qualities for Success:

• Proven experience creating engaging content for European audiences, preferably for brands or agencies.
• Experience with multiple marketing channels including blogs, email, and social media.
• Ability to develop and implement content strategies for blogs and email campaigns.
• Strong collaboration skills to drive impact with partners.
• Familiarity with content management systems, analytics tools, and basic photo editing.
• Good judgment and decision-making based on data and research.
• Organized, flexible, and adaptable to change.
• Fluent in English and German, with basic French language skills.

Additional Information

Next Steps: Share your resume and optional cover letter. Etsy values individuality and diversity; tell us what makes you unique.

Our Promise: We promote a diverse, equitable, and inclusive workplace. We encourage applications from all backgrounds and are committed to equal opportunity. If you need accommodations during the application process, please inform us. Visa sponsorship is supported but may be role-specific.

Additional Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Functions: Marketing, PR, Writing/Editing
• Industries: Software Development