Senior Content & PR Growth Lead

Love2shop; Liverpool; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

25 days’ holiday per year

Company pension scheme

UK health care cover

Staff Everyday Benefits card

Corporate travel scheme

Liverpool city centre office

Kitchen space with free refreshments

Faith room and Halal/Kosher facilities

Family friendly leave

Employee social events

Job summary

Love2shop in Liverpool is seeking a Senior Content & PR Manager to lead two funded organic growth programmes across the Love2shop and Park brands. You will own the strategy, planning and execution of content and PR, directing specialist agency partners and aligning activity with commercial objectives.

This senior role shapes audience reach through content, earned media, partnerships and affiliate activity, delivering measurable results while collaborating with senior stakeholders and

Qualifications

• Significant experience in content marketing and PR.
• Experience managing agencies, budgets and cross-functional projects.
• Strong understanding of how content, PR and brand authority contribute to organic growth and customer acquisition.
• Excellent copywriting and briefing skills.
• Strong organisational and programme management capabilities.

Responsibilities

• Own and deliver the content strategy and publishing calendar for Love2shop, ensuring content supports customer acquisition, engagement and growth.
• Lead PR, partnerships and affiliate activity for Park Christmas Savings, driving brand awareness and customer acquisition through earned and partnered channels.
• Manage and direct specialist content and PR agencies, setting priorities, approving deliverables and measuring performance against agreed objectives.
• Develop compelling content, campaigns and thought leadership opportunities that strengthen brand authority and increase visibility across key audiences.
• Work collaboratively with Product, Technology, Compliance, Data and Commercial teams to deliver campaigns and supporting customer journeys.
• Build and maintain strong relationships with publishers, media partners, affiliates, journalists and other external stakeholders.
• Oversee organic social activity across the brand portfolio, ensuring channels effectively support wider content and PR objectives.
• Monitor, analyse and report on performance, providing clear insights and recommendations to drive continuous improvement.
• Act as a brand guardian, ensuring all content and communications maintain consistency, quality and compliance.

Job description

Love2shop in Liverpool is seeking a Senior Content & PR Manager to lead two funded organic growth programmes across the Love2shop and Park brands. You will own the strategy, planning and execution of content and PR, directing specialist agency partners and aligning activity with commercial objectives.

This senior role shapes audience reach through content, earned media, partnerships and affiliate activity, delivering measurable results while collaborating with senior stakeholders and