Senior Content Manager

Benefact Group; Gloucester; Híbrido; GBP 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working

Group Pension - up to 12% employer

Generous benefits

Descripción de la vacante

Ecclesiastical Insurance, part of Benefact Group, seeks a Senior Content Manager to lead UKGI's content, shaping our narrative and thought leadership to boost authority and market presence. You’ll work with senior leaders and external stakeholders to deliver engaging content that reflects our brand standards.

You will develop content and thought leadership programs, build profiles of key voices, and extend reach through media and partnerships, ensuring governance and quality across channels.

Formación

• Senior content, editorial, or marketing communications experience.
• Experience building organisational profile via thought leadership and editorial programmes.
• Ability to work with senior leaders and subject matter experts.
• Excellent writing, editing, storytelling, and content strategy skills.
• Experience with media, trade publications, industry bodies.
• Identify emerging trends and create relevant thought leadership content.
• Strong understanding of brand voice, editorial standards, and content governance.

Responsabilidades

• Build trusted relationships with senior leaders, media, industry associations, and PR teams to raise UKGI's profile.
• Lead UKGI's content, editorial, publishing, and thought leadership programme to support brand, reputation, engagement, and objectives.
• Identify topical themes and opportunities, translating expertise into authoritative thought leadership across channels.
• Lead editorial standards and quality, ensuring engaging, accessible content aligned with brand guidelines.
• Maximise content value across paid, earned, shared, and owned channels; ensure distribution.
• Use performance insights to evaluate content effectiveness and drive continuous improvement.
• Provide leadership across UKGI's content capability; coach and develop colleagues.
• Manage external content, editorial, and PR suppliers to ensure quality and delivery.
• Ensure content complies with governance, approval processes, and regulatory requirements.

Conocimientos

Senior content leadership

Editorial strategy

Storytelling

Content governance

Stakeholder management

Educación

Marketing/Journalism qualification

Herramientas

SEO

CMS platforms

Descripción del empleo

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job Ref: 205485

About the role

Ecclesiastical Insurance, who are proudly part of Benefact Group are looking for a Senior Content Manager to join our Gloucester office.

As a Senior Content Manager, you will lead UKGI's content and editorial capability, turning our brand strategy and narrative into compelling, audience-led content that supports marketing and business objectives. You'll shape and deliver our thought leadership strategy and publishing activity, identifying topical insights and opportunities that strengthen UKGI's authority, reputation, and market presence.

Working closely with senior leaders, subject matter experts, and external stakeholders, you'll develop engaging content and thought leadership programmes, build the profile of key voices across the business, and identify opportunities to extend the reach of our expertise through media, trade publications, industry associations, and partner networks. You'll also ensure content consistently reflects our brand strategy, positioning, and standards across UKGI and relevant in-scope brands.

Hear from the hiring manager

"This is an exciting time to join the marketing team at Ecclesiastical, as we look to accelerate our growing influence and start to build a voice of authority within our markets. As Senior Content Manager, you won’t just be leading the content creation, We need someone who can build a world class thought leadership strategy that generates trust, protects our brand reputation and elevates our voice. If you’re a highly energised individual who thrives in a dynamic environment and can create compelling high impact narratives from complex, technical concepts, we’d love to hear from you."

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

What you'll be doing

• Build trusted relationships with senior leaders, subject matter experts, media, industry associations, and Group PR teams to identify opportunities that raise the profile and influence of UKGI expertise.

• Lead UKGI's content, editorial, publishing, and thought leadership programme, developing audience-led content that supports brand, reputation, engagement, and commercial objectives.

• Identify topical themes, stories, and opportunities, translating expertise into authoritative thought leadership, commentary, and content across relevant channels.

• Lead editorial standards and quality, ensuring content is engaging, accessible, compliant, and aligned to brand guidelines and tone of voice.

• Maximise content value through effective planning, reuse, repurposing, and distribution across paid, earned, shared, and owned channels.

• Use performance insights and data to evaluate content effectiveness and drive continuous improvement.

• Provide leadership and guidance across UKGI's content capability, developing editorial best practice and supporting the growth of colleagues within the function.

• Manage external content, editorial, and PR suppliers as required, ensuring quality, value, and delivery against objectives.

• Ensure all content complies with relevant governance, approval processes, and regulatory requirements.

What you'll need to have

• Significant experience in senior content, editorial, thought leadership, or marketing communications roles, ideally within financial services, insurance, or another regulated sector.

• Proven experience building organisational profile, authority, and reputation through thought leadership, editorial programmes, media engagement, and industry partnerships.

• Strong experience working with senior leaders and subject matter experts, including the confidence to shape points of view, challenge constructively, and translate expertise into compelling content.

• Excellent writing, editing, storytelling, and content strategy skills, with the ability to translate complex subjects into engaging, audience-led communications across multiple formats and channels.

• Experience developing and maintaining relationships with media, trade publications, professional bodies, and industry associations.

• Ability to identify emerging trends, topical issues, and story opportunities, creating relevant thought leadership and content that supports business objectives.

• Strong understanding of brand tone of voice, editorial standards, digital content, SEO/GEO, and content performance measurement.

• Strong stakeholder management, influencing, prioritisation, and organisational skills, with the ability to work autonomously and manage competing demands.

• Experience providing leadership, coaching, or professional guidance to content specialists and using insight and performance data to drive continuous improvement.

What makes you stand out

• Experience across B2B/intermediated and customer/consumer audiences.

• Relevant marketing, communications, journalism or content qualification.

What we offer

• A competitive salary - let's discuss it

• Hybrid working

• Group Personal Pension - up to 12% employer contribution

• Generous