Senior Consumer and Insights Analyst

Brown-Forman; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Senior Consumer & Shopper Insights Analyst, where you will leverage your expertise in consumer insights to drive brand growth. This role offers the opportunity to collaborate with cross-functional teams, develop impactful strategies, and influence key stakeholders. With a strong emphasis on teamwork and personal development, you will thrive in an environment that values innovative ideas and strategic thinking. If you are passionate about the spirits industry and eager to make a meaningful impact, this position is your chance to shine.

Benefits

Equitable Pay Structures

Premium Employee Experience

Diverse Workforce Benefits

Qualifications

• 5+ years in FMCG branded products/spirits in consumer & shopper insight.
• Strong business acumen and strategic capabilities.

Responsibilities

• Create strategies to drive sustained growth for brand portfolio.
• Collaborate with internal teams for powerful insights.

Skills

Quantitative Research Skills

Qualitative Research Understanding

Statistical Analysis

Data Analysis Software Proficiency

Communication Skills

Strategic Capabilities

Tools

Nielsen

Kantar

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

The Brand & Business Insights (BBI) team is at the heart of Brown-Forman UK and the Senior Consumer & Shopper Insights Analyst is a thought leader to the business, brand and customer marketing teams, providing insight, ideas and strategies to unlock growth, accelerate Brown-Forman’s competitive edge and support the organisation in its objective to be the best brand builders in the world.

What You Can Expect

Value Creation

In collaboration with the brand teams (predominantly Emerging Brands), create vision, objectives & goals for each brand in the portfolio & generate strategies to drive sustained growth

Work with the brand teams to measure and review all relevant research data information and identify insights to unlock growth

Champion the Brown-Forman Way of Brand Building to build competitive brand building capabilities

Strategic Relationships & Partnerships

Collaborate with cross-functional internal teams for category, insight and finance analytics; join the dots between shopper, consumer, brand and category to create powerful insight that gives Brown-Forman a competitive advantage

Be an active member of the Global BBI community, share best practises with, and learn from the wider team

Develop strong working relationships with internal, external (data & research agencies) and global stakeholders

Act as a role model of B-F values

Drive for results

Partner with marketing and sales teams to embed annual Strategy and Insight (S&I) planning

Provide thought leadership to the brand teams as they develop strategies to position their brands for sustainable growth

Lead the creation of outstanding, evidence based situational analyses

Support the marketing teams to help ideate, guide, monitor and measure all brand building and sales activation. Establish metrics that support the Brown-Forman Growth Framework. Improve competitiveness, effectiveness and efficiency of brand plans and activations

Oversee the continuous global Brand Health Monitor for the UK

Manage the design, commissioning, implementation and monitoring of consumer research and coordinate activity with external research companies. Manage the process from brief, hypothesis generation, through fieldwork, to debrief. Ensure key implications are shared with stakeholders in a timely manner and actionable outcomes identified

Lead the management of ad-hoc deep dives and special projects

What You Bring to the Table

5+ years experience and a strong track record working in FMCG branded products /spirits in consumer & shopper insight

Experience in agency & / client side or both

Excellent quantitative research skills and understanding of qualitative research

Advanced statistical analysis and excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases. Familiarity with a broad range of consumer, category and shopper research and sources of data (Nielsen/CGA, Kantar etc).

Attention to detail and accuracy essential

Ability to manage multiple projects and meet deadlines

Strong business acumen and judgement along with strategic capabilities

Fluent English, both spoken and written - excellent ability to communicate and influence (strong listening, presentation & storytelling skills; gravitas to put research into business terms and persuade colleagues and key stakeholders with the insight provided)

What Makes You Unique

Self-Starter and growth mindset with an ability to challenge the status quo

Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

Adaptable, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.