Senior Conference & Events Sales Lead — Drive Revenue

Mint People; Birmingham; On-site; GBP 28,000 - 34,000; Full time

Benefits offered by this job

Free meals on duty

Staff recognition and rewards

Career development and training

Discounted stays across the group

Food and beverage discounts

Employee assistance programme and well

Job summary

Mint People is seeking a Senior Conference & Events Sales Coordinator in Birmingham to manage high-value enquiries from initial contact to delivery. You will build strong client relationships, maximise revenue across meetings and events spaces, and oversee diary operations to ensure occupancy targets are met.

The role requires experience in conference & events or hotel sales, strong planning skills, and the ability to lead and develop a team.

Qualifications

• Experience in Conference & Events, hotel sales or similar commercial role.
• Strong organisational and planning skills with attention to detail.
• Confident communicator able to build relationships at all levels.
• Commercially aware with ability to drive revenue and conversion.
• Comfortable working to targets in a fast-paced environment.
• Strong leadership qualities to support and develop a team.

Responsibilities

• Manage high-value, high-profile conference and event enquiries from initial enquiry through to delivery.
• Build and maintain strong client relationships to drive repeat and rollover business.
• Support the day-to-day operations of the Conference & Events Sales Office.
• Oversee the commercial diary to maximise revenue and occupancy across meetings and events space.
• Conduct professional client show rounds to secure new business.
• Produce detailed event documentation and ensure all departments are fully briefed.
• Lead on pre-event communication for key bookings.
• Support, coach and develop junior team members within the department.
• Negotiate effectively with clients to secure commercially viable business.

Skills

Experience in conference & events

Organisational skills

Communication

Commercial awareness

Target-driven

Leadership

Job description

Mint People is seeking a Senior Conference & Events Sales Coordinator in Birmingham to manage high-value enquiries from initial contact to delivery. You will build strong client relationships, maximise revenue across meetings and events spaces, and oversee diary operations to ensure occupancy targets are met.

The role requires experience in conference & events or hotel sales, strong planning skills, and the ability to lead and develop a team.